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Work Background
Dental Ninja ProLead Sensei
Apr. 2024United StatesLead Sensei at Dental Ninja Pro, guiding dental practices to achieve growth with expert marketing strategies tailored to the unique needs of dental professionals. With over 25 years in marketing and a decade in healthcare, I work closely with dental teams to simplify marketing, streamline patient communications, and boost profitability. Passionate about personalized service and hands-on support, I help practices master their patient journey using Dental Ninja CRM+, blending cutting-edge technology with practical expertise. Ready to help your practice reach new heights!
The Marketing NinjasSensei
Apr. 2024Oklahoma, United StatesOur mission is simple: to empower small businesses with the knowledge and skills needed to thrive in today's fast-paced marketing environment. Let us be your sensei on this journey, as we unlock the secrets to success and unleash the ninja within your business.
Positive Impact Dental AllianceDirector of Marketing
Sep. 2022 - Apr. 2024Oklahoma, United StatesDoing all the things. Loving what you do is great, but finding a group that matches your energy and puts patients first is where it's at. PIDA is the future of DSO's and I am so excited to take the marketing helm. Let's goooooo!!
Smiles West CAMarketing Director
Sep. 2019 - Aug. 2022Los Angeles, California, United StatesAs Director of Marketing, I am responsible for the company’s marketing and communications strategies, as well as overall branding and image. I prepare marketing plans, creating a calendar of campaigns and events, set the marketing budget and analysis of the market and competitors. I guide the marketing department, including the work of outside marketing agencies and vendors while continually analyzing data to make decisions on strategies and ad spends.
I also negotiate with media agencies and secure agreements on the production of promotional materials. I report to management on the effectiveness of marketing campaigns using pre-determined KPIs. • Create, plan and implement marketing campaigns and strategies to build patient acquisition and retention
• Identify and create processes/systems to duplicate for new office mergers for quickly growing group of dental practices
• Track and measure effectiveness of marketing spend with proven metrics by analyzing available data
• Identify, research and procure outside vendors for marketing and patient communications
• Monitor and coordinate training for staff and management for new software integrations and phone answering and conversions; track all applicable metrics and maintain employee accountability for lead conversions
• Manage relationships with external marketing and patient communication firms – supporting marketing and data efforts
• Help to evolve the offices to be paperless and tech-enabled for more streamlined processes
• Make recommendations to adapt existing business strategies
• Develop reports that effectively measure, track, and quantify trends and financial patterns and work with accounting department
• Coordinate all advertising spend and track ROI and data metrics for 19 different locations, making adjustments to better fit each individual offices needs and capabilities
• Writing, editing and design for all content for patient communications and marketing materials
UpDog MediaBusiness Development Specialist
Apr. 2019 - Sep. 2019Redlands, CAResponsible for helping grow business by finding new opportunities, researching leads, establishing relationships with potential clients and arranging appointments for sales executives. Additional responsibilities include:
Research prospective accounts in targeted markets, pursue leads and follow through to a successful agreement.
Manage production lifecycle of jobs.
Understand the target markets, including industry, company, project, company contacts and which market strategies can be used to attract clients.
Collaborate with design and sales teams to ensure that requirements are met.
California Medical Business ServicesMarketing Coordinator
Mar. 2017 - Apr. 2019Arcadia, California
Sherri Paxton CreativeOwner, head mechanic of the REAL Small Business Marketing MachineTM
Jan. 2016 - Sep. 2021Victorville, CAAt Sherri Paxton Creative we Make Marketing Simple® and help REAL Small Business OwnersTM learn to market their business and themselves easily and effectively. Check us out at http://www.sherripaxton.com or join us on Facebook for fast, easy actionable marketing tips, tricks and tutorials.
ApparelizedOwner
Aug. 2015Victorville, CAT-shirts, T-shirts, T-shirts...
Sherri Paxton, LLCOwner
Jan. 2015Southern CaliforniaSherri Paxton Creative ( Sherri Paxton, LLC) is a boutique agency specializing in customized small business marketing and development. The benefit of using a smaller agency is in the attention we are able to pay to each client. We grow with our clients and love bringing highly customized solutions to each client while helping them achieve their goals. We've cut out all the middlemen you get at an agency and work directly with our clients and do the work ourselves. With over 25 years experience in marketing and design, Sherri Paxton, LLC has the knowledge and skill to help your business grow.
Wear It Out!Partner
Jan. 2007 - Sep. 2020Southern CaliforniaCustom Apparel, Promotional Products and awards
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