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Work Background
International Corrections and Prisons AssociationMedia And Communications Manager
Jul. 2024- Currently managing and implementing communication strategies for four annual global conferences with significant attendance ranging from 300 to 1000 participants.
- Successfully managing and executing multi-channel communication strategies, reaching members, event attendees, and stakeholders through email and social media platforms.
- Instrumental in developing a comprehensive communication strategy that encapsulates a robust social media strategy, production of high-quality marketing materials, and coordination of conference communications.
- Efforts have resulted in a substantial increase in engagement and followership across all social media platforms, thereby amplifying the visibility of the conferences, work of the association and best practices in the field of corrections and probation.
- Excelling in the design, writing, editing, and distribution of a variety of content, including press releases, website content, annual reports, speeches, and other promotional materials.
- Maintaining the website, managing the CRM database, and ensuring that the website information remains relevant and easily accessible for the target audience.
- Leading on the development of all printed and electronic materials for ICPA events and the association's work.
- Managing, planning, and coordinating media events, photography and providing real-time updates during ICPA’s Annual Conference and thematic conferences.
- Providing analytical support that has lead to better data management, accurate reporting, and data validation.
International Corrections and Prisons AssociationCommunications and Marketing Officer
Mar. 2023 - Jul. 2024- Developed and implemented communication strategies to promote the organization's mission and goals
- Managed and oversaw the creation of marketing materials, including brochures, newsletters
- Coordinated and maintained the organization's online presence, including website updates and social media channels
- Planned and executed marketing campaigns for the online events and conferences
- Collaborated with internal teams to ensure consistent messaging and branding across all platforms
- Analyzed and reported on the effectiveness of marketing and communication efforts
- Monitored industry trends and adjusted strategies accordingly
Green Liberty | Zaļā brīvība Freelance Communications Consultant
Feb. 2023 - Mar. 2023I contributed to an awareness campaign against the Skultes LNG terminal - a floating regasification unit in Latvia. My primary role was to develop video content for the campaign, run paid ads and execute direct marketing strategies.The objective of the campaign was to raise awareness about the potential environmental impact of the terminal and to put pressure on the Latvian government to drop the project. Through our efforts, we were successful in creating significant public awareness and mobilizing support from civil society and environmental groups. As a result of our collective efforts, the Latvian government dropped the project. This was a significant achievement for the team and the community as a whole.
Solace Women's AidCommunications Officer
Apr. 2021 - Jul. 2022London, England, United Kingdom- Supported the delivery of the organisation’s internal and external communications strategy, working across digital and social media channels to engage stakeholders and promote fundraising campaigns and media activity.
- Developed and delivered content and digital marketing strategies and campaigns across multiple channels to drive engagement and growth
- Produced and designed marketing materials with a strong brand identity, voice, tone, and messaging using Adobe Creative Suite
- Supported public relations activities and campaigns, including media engagement and events
- Measured internal and external communications and engagement based on deep data and analytics to drive continuous improvement
- Managed charity's social media channels, increasing engagement and followership
- Optimized website content and design for SEO and user experience
Solace Women's AidCommunications Assistant
Jan. 2020 - Mar. 2021London, Greater London, United Kingdom- Collaborated closely with Fundraising, Training, Partnerships & Public Affairs teams to support their campaigns and external communications.
- Designed and implemented a new internal communications platform, streamlining communication between departments and services and increasing engagement among staff members.
- Wrote and edited content for the organisation's website, intranet platform and social media channels, ensuring consistency and clarity of messaging.
- Designed collateral and branding for social media cards, posters, leaflets and brochures, maintaining a cohesive and professional visual identity across all materials.
- Tracked social media analytics and monitored media inquiries and publications.
Self-employedEnglish Tutor
Sep. 2017 - Jan. 2020-Delivered conversational and Business English classes for B1/B2/C1 levels
- Planned and prepared lesson plans that are in line with the curriculum goals in English, Math, Social Science and Literature subjects.
- Delivered lessons using a variety of differentiated instructional techniques, including inquiry-based teaching.
- Delivered private lessons and intensive courses for IELTS/TOEIC/TOEFL and Cambridge exams.
AIESEC in IndonesiaCommunications Intern
Jul. 2017 - Aug. 2017Greater Jakarta Area, IndonesiaIn a collaboration with President University and World Wildlife Fund (WWF) Indonesia, the project promoted the conservation and sustainable use of marine resources for sustainable development (SDG14). - Worked closely with World Wildlife Fund (WWF) Indonesia and President University to promote the project and environmental education.
- Designed and executed environmental campaigns and digital publications on environmental issues.
- Created marketing materials to promote tourism in Thousand Islands.
- Prepared presentations and activities for school visits on life below water.
- Documented the project journey through blogs, social media, and vlogs.
- Developed skills in environmental education, marketing, and communication.
Solent CreativesFreelance Features Writer
Jan. 2017 - Jun. 2017Southampton, United Kingdom- A writer and journalist for Sodexo food magazine in Royal Ascot, 2017. - A travel writer for Westquay digital magazine autumn 2017 issue.
Sublime MagazineFeatures Writer
Dec. 2016 - May. 2017London, United Kingdom- Feature and online writing for Sublime, an online sustainability magazine
- Conducted research, interviews, and editing for articles on fashion, arts and culture, environment, health, and entrepreneurship
- Published articles include “Slow Santorini”, “Natural Elegance”, “Golden Fibre”, and “Messages from the Egg”
- One article, “Slow Santorini”, also published in Santorini tourism magazine June issue
Solent UniversityAmbassador/ Team Leader/ Mentor
Sep. 2014 - Jul. 2017Southampton, United Kingdom• Team Leader from January 2017
• Represented Solent University in Higher Educations and UCAS fairs across England
• Took part in Open days and Tester Days (delivered campus and residence tours, student's life presentations etc.)
Worked with pupils age 9-16 to raise an awareness about the higher education. • Delivered interactive and engaging sessions and activities and promoted Higher Education in on and off campus
• Worked as a mentor and career advisor for the group of students at Chamberlayne College for Arts.
ACJ-YMCA, Centro de Formacion Juvenil, ColombiaSocial Inclusion Officer
Feb. 2014 - Sep. 2014Bogota, Colombia•Worked closely with young offenders between 14 to 18 years, their families and communities of the south of Bogota to ensure social inclusion and reintegration after the release of the prison.
• Participated in court proceedings and legal documentation.
• Responsible for organising and planning English lessons, workshops and activities.
• Gained knowledge of administration and project management.
NGO 'Esi Labs!'Volunteer Coordinator
Sep. 2012 - Feb. 2014Riga, Latvia- Represented the organization at local and international levels, participating in seminars, training, and workshops across Europe.
- Promoted voluntary work in Latvia through seminars, lectures, presentations in youth centers, schools, universities, etc.
- Implemented the Erasmus+ program and grant funding.
- Organized and promoted environmental activities to raise awareness of environmental issues.
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