Sugarmoon SalonEsthetician, General Manager, Lead Educator
Feb. 2009 - Jan. 2024Canada, TorontoEsthetician:
Scheduled with up to 22 clients per day while continuing to maintain the highest health and safety standards.
Fostered an inviting, warm and exceptional customer experience by making each client feel unique and vital to the business
Educated patients on treatment options for both in-salon services and at-home care to enhance their overall experience and satisfaction, while maintaining the top retail sales numbers annually.
Expertly performed body sugaring, tinting, skincare and spray tan services, maintaining the highest customer satisfaction scores and mentoring other team members to provide the same experience.
General Manager:
Achieved a 90% increase in online product sales during lockdowns, demonstrating adaptability and strategic prowess.
Drove and implemented growth plans, opening three additional salons in 8 years, including site selection, design and project management of each opening.
Crafted compelling brand messaging and impactful marketing collateral, promotional events, and social media strategies that engage audiences, on daily, weekly and monthly schedules, creating dozens of messages monthly.
Efficiently coordinated daily workflows for 20-plus staff at three sites, ensuring seamless staff collaboration and productivity.
Successfully mediated escalated customer service requests and mentored two additional team members who were promoted to the management team in part due to their advanced mediation skills.
Served as the first source of functional guidance, empowering the staff of 20, in both administrative and service roles, to excel and improve their overall professional performance.
Effectively managed the marketing budget to maximize returns and support ambitious growth initiatives.
Developed and maintained comprehensive service protocols and manuals to ensure consistency and quality, used both for in-house staff and external education of up to 30 students annually.
Wrote, designed, and edited engaging monthly newsletters for both internal and external audiences.
Led thorough onboarding processes for new hires, ensuring a smooth transition and strong team integration and successfully reduced onboarding time from 6 months to 2 months.
Delivered advanced training in skin care and hair removal, equipping the entire team with essential skills, and held monthly lunch and learn sessions reviewing topics requested by team members.
Designed and implemented key performance indicators (KPIs) to measure success and drive results, and create a framework for employee advancement.
Oversaw staff scheduling for 20-plus team members, including time off coordination and last-minute schedule changes to optimize workforce efficiency and meet business needs.
Executed in-store merchandising strategies, including signage production, to enhance product visibility and increase retail sales.