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Work Background
GobenanasCreative Director & Co-Founder
Aug. 2021
Money20/20Creative Director
Jan. 2019 - Jul. 2021London, United KingdomSuccessful launches of Europe (2016), Asia & China (both 2018) show that delivering end-to-end design deliverables contributed to increased revenue YoY. Deliverables include digital assets, style guides and onsite assets. Oversaw the delivery of the shows each year, ensuring efficient output from my team of 3 designers + freelancers. The design team and I worked collaboratively with each department to ensure all briefs and ideas were clearly understood and executed at the highest level. One of my main achievements was streamlining the production workflow by implementing a content management system used by all departments. We created a transparent, efficient platform and cleared communication and people’s inbox traffic by approximately 40%. The creative marketing communication produced by my team and Marketing helped increase the attendance of the Europe show YoY by 34% and the attendance of the Asia show by 50%. Working with designers and leaders has honed my collaborative & leadership skills while constantly refining my knowledge of producing & launching a successful product.
Money20/20Design Manager
Mar. 2016 - Jan. 2019London, United Kingdom
Luxe Beat MagazineHead Creative
Mar. 2014 - May. 2016LondonSuccessfully delivered the launch of the digital news publication. Responsible for the art direction, design and production of the digital magazine using Newsstand, Joomag, Magzter and Amazon, every month. Directing photoshoots, writing features.
Express NewspapersArt Editor
Jan. 2010 - Jan. 2015London, United KingdomMulti-facted role in design, production, commissioning, directing photo shoots and writing features. Delivered magazine with Art Director on a weekly basis, collaborating with Editors, Subs. and photo editors ensuring efficient design and production.
bbennett.designCreative Director
Apr. 2004 - Aug. 2021London, United Kingdom• Worked with clients worldwide including Cannes Lions, Money20/20, Hyve, Shoptalk, Open Banking Excellence, Insurtech Insights, Learnit, Attitude Media, Chef Katherine Frelon, MMMultiply, Freeform, Heat, Luxe Beat Media, Fabulous, Chelsea Magazine Co., Star, New, Zoo, Curran Pendleton Press, Boxing News.
Hodder & StoughtonGraphic Designer
Jun. 2002 - Apr. 2004London, United Kingdom• Developed process of designing book covers.
• Responsible for creating new cover designs, the grid corrections, preparing
covers for production, also converting hardback covers to paperbacks.
• Management of multiple projects on at once.
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