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Work Background
Mandiri SekuritasPerformance Campaign Manager
Apr. 2020Jakarta, Indonesia• Responsible for create, execute, and monitor distribution strategy for digital content of Mandiri Sekuritas, organic and inorganic, that will drive new user acquisition in reaching online retail sales target. • Strategize stickiness level in digital channels by develop and implement remarketing digital strategy throughout user journey. • Plan, optimize, and measure the performance of owned channels (email, social media, and sms) to distribute content to the right user audience as they complete the journey to buy products. • Plan, optimize, and measure the performance of paid channels (ads platform and KOL) to acquire new user to MOST Platform • Develop relation and communication to internal stakeholders to accommodate the needs of different campaign performance and customer data management. • Support campaigns distribution, both visual and text based, that suit target audience persona to drive product awareness of Retail SBN, Mutual Fund, and Stocks. • Driving positive engagement resulted by campaign published, and report them in weekly, monthly, quarterly, and yearly basis.
GetCraftDigital Performance Senior Manager
Dec. 2018 - Apr. 2020Jakarta- Developing and managing digital marketing campaigns to gain website traffic & conversion - Utilising a range of techniques including paid search, SEO and PPC - Managing campaign budget - Creating and managing link building strategies - Contacting & hiring third party to develop & execute campaign strategy - Tracking and analyzing website traffic flow and provide regular internal reports
QerjaDigital Marketing
Oct. 2017 - Dec. 2018Jakarta- Developing and managing digital marketing campaigns to gain website traffic & leads conversion - Utilising a range of techniques including paid search, SEO and PPC - Creating and managing link building strategies, email & content marketing strategies - Overseeing the social media strategy for the company - Managing the redesign of the company website - Contacting & hiring third party to develop & execute campaign strategy - Tracking and analyzing website traffic flow and provide regular internal reports
SuperAnt (Super Advanced Network Technologies)Online Specialist
May. 2017 - Sep. 2017Jakarta- Formulate digital campaign package price - Design digital campaign strategy for client - Manage team to execute digital campaign plan through various channel (SEO, SEM, Socmed Ads & Web Dev) - Train & develop team to use & optimize digital ads platfrom - Enhance team's knowledge about digital service - Monitor campaign performance to achieve the KPI target
IDEOWORKS.IDAdwords Production Team Leader
Dec. 2016 - May. 2017JakartaJob Description: - Create & maintain Adwords SEM & GDN Campaign; - Conduct audience target research through various source to get better opportunity for effective PPC Campaign on Google Adwords; - Optimize & Develop Campaign to Reach Targeted KPI; - Analyze website performance and Adjust to Adwords Campaign to improve its quality to get better acquisition/conversion/sales from the visitor; Experience Gained: - Advanced Adwords Campaign Optimiziation - Advanced Digital marketing strategy Certificate Gained: - Google Fundamental - Google Search Advance - Google Display Marketing - Google Video Advertising - Google Analytic
IDEOWORKS.IDDigital Strategist
Apr. 2016 - Nov. 2016JakartaJob Description: - Design advertisment strategy for clients through various digital channel; - Conduct keyword research for Google Adwords Campaign to gain better CPC and ads optimization; - Conduct audience target research for Social Media Advertising channel to get better opportunity for effective paid post on Social Media; - Make progress report for the digital campaign; - Manage & optimizing digital campaign advertisment via various channel of digital marketing;
Think Digital AsiaDigital Campaign Manager
Oct. 2015 - Mar. 2016JakartaJob Description: - Maintaining SEO for company and client website - Making content and copy writing to maintain SEO and website rank in google search engine - Conducting research on effective keyword for Search Engine Marketing (Google Adwords) and Social Media Marketing (FB Ads, Twitter Ads and Instagram Ads) - Maintaining SEM and SMM Campaign for company and client product - Maintaining and managing Social Media Post for company and client account - Making Progress Report for SEO, SEM and Social Media - Working with team on designing digital strategy campaign for client Experience Gained: - Social Media maintain and management - Good Copywriting for better SEO and google page rank - SEM and SMM Campaign management - Digital marketing strategy Certificate Gained: - Google Fundamental - Google Search Advance - Google Display Marketing
PT Zahir InternasionalWeb Content Developer (Freelance)
May. 2015 - Jul. 2016Jakarta- Write content marketing article in B2B marketing channel
Zvesdaweddingku decorCo-Owner
Jan. 2015Jakarta- Manage marketing campaign from various channel - Manage and organize wedding event - Make, craft & set wedding decoration - Reassure all to fulfill the client need while the wedding event be held
PT. Asia e-ServicesMarketing Strategy Consultant
Aug. 2014 - Dec. 2014Jakarta
The European Partnership Research CenterResearch Assistant
Jul. 2014 - Jun. 2015Salemba, DKI Jakarta
Petualangan Tanpa JarakCo-Founder
Apr. 2014Jakarta
BBI SalembaAcademic Staff
Jan. 2011 - Sep. 2012
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