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HEINEKEN BeveragesMarketing Manager
Jan. 2022South Africa, JohannesburgPortfolio Marketing Manager
DistellMarketing Manager (Amarula and Liqueurs)
Jan. 2022 - May. 2024Bryanston, Gauteng, South Africa
DistellBrand Manager(Hunter’s Cider)
Jul. 2019 - Dec. 2021South Africa, JohannesburgCulture building brand management
DistellBrand Activation Manager
Mar. 2018 - May. 2023Techno ParkDoing cool business in the Alcoholic beverage (cider) world
DistellInternational Marketing Coordinator
Mar. 2017 - May. 2023Stellenbosch
DistellInternational Marketing Coordinator
Mar. 2017 - May. 2023Stellenbosch, Western Cape
DistellMarketing graduate trainee
Mar. 2016 - Mar. 2017Stellenbosch, Western Cape• Direct support to Marketing Manager • Worked on brand development of 3 different Whiskies in the International Whiskies Luxury portfolio and on launching limited Whisky editions. Adopting marketing initiatives generated in collaboration with the local BTL /ATL agencies and global brand teams • Worked closely with trade marketing team to develop and implement brand strategies and plans based on solid consumer and shopper insight, market analysis, and evaluation of competitor performance in Mainstream and Formal market. • Co-developed strategic marketing initiatives, managing tactical marketing efforts • Managed the digital media monthly plan and social media community with agency partners • Monitored market trends, digital behavior and identifying potential outlets in which to invest in specifically for the Luxury project. • Looking at the pricing of products and benchmarking against competitors. Identifying pricing strengths and challenges as brands embarked on price increases. • Events planning and management • Identifying and managing sponsorship opportunities. Briefing and management of activations. • Budget management and Campaign management on SAP CRM • Checking Marketing copy • Worked on Through The Line National Cycle Campaign dealing with On and Off Trade strategy and implementation • Support with all locally created or adapted ATL communication assets. • Executing relationship marketing plan - Monitored brand Databases to try convert infrequent users to become frequent users.
Emmanathi HR SolutionsWeb Designer
Jan. 2015 - Mar. 2015Pinetown•Emmanathi is a start up human resource company that helps students/unemployed Graduates find employment. •I sat in for the strategising meetings, contributed ideas to the company’s mission and vision statement, collected minutes, helped create a data base, and I designed the company: logo, letterheads and business cards.
University of Cape TownWeb and Graphics Manager UCT Marketing Association
Nov. 2014 - May. 2023Cape Town Area, South Africa•UCT Marketing Association is a student run organisation that partners with companies to help bridge the gaps between the working environments to Marketing Students. We host networking events to expose students to opportunities and organise company visits and competitions to win internship opportunities at Yellowood. •I work with my team to organise all events, market them, and ensure events run smoothly. I constantly update the website with recent activity and future events/opportunities. I design the advertorial posters and blurbs posted on the student portal website, Vula.
SABMillerBrand Embassador
Nov. 2012 - Jan. 2014Durban Area, South Africa•Connexit is a marketing company that I worked for together with South African Breweries. •Helped launching promotional campaigns for a range of SAB beverages (Castle lite, Flying Fish etc) at bars and corporate functions. We went to specific bars where certain SAB products weren’t selling well and convinced customers to move from a certain brand to the one on promotion that day. Sometimes I was given a target to reach to increase sales of a specific brand and had to come up with innovative ways to increase sales. I also worked at the launch event of the new flavoured beer Flying Fish where I had to teach consumers about the new product and entice an interest into trying it. At some events I had to help SAB create a consumer database by entering consumers into a competition. At the end of a promotion I had to write a feedback report.
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