Capital OneSenior Business Analyst, Marketing
Oct. 2007 - Jul. 2012McLean, VA- Developed and implemented a multi-channel marketing strategy to support the sales of 50+ banking products to small businesses including loans, credit lines, deposit accounts, treasury and payment solutions. Scaled up the number of marketing channels from 3 to 20. - Designed and executed 30+ multi-channel campaigns as business lead of a cross-functional marketing team. Campaigns included online channels such as e-mail, SEM, SEO, web, social media, content marketing, as well as offline channels such as mail, print, radio, TV, out-of-home, in-store and events. Collaborated with creative teams to design and launch A/B testing. Built financial models to analyze campaign performance, generated insights for future optimizations, and presented results to marketing leadership.
- Led a cross-functional team to conceptualize and implement a redesign and rebranding of the company’s business banking website, resulting in a 20% sales increase. - Managed a $15 million annual marketing budget with a focus on maximizing ROI across products, geographies, channels and customer segments.