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Work Background
Empire ProjectsMarketing Manager
Feb. 2019City of Cape Town, Western Cape, South AfricaAs Marketing Manager at Empire Projects, I lead all internal and external marketing initiatives, from strategy development to execution. My role includes managing the marketing budget, crafting pricing and promotional strategies, generating new business leads, and overseeing brand communications. I ensure all campaigns and materials align with the company’s identity, support product launches, and drive growth in both residential and commercial markets. I also work closely with clients to build lasting relationships and maintain brand satisfaction.
Angle Orange Shopper MarketingAccount Manager
Apr. 2016 - Dec. 2018City of Cape Town, Western Cape, South AfricaAs an Account Manager in the Client Services department, I specialized in managing high-profile accounts within the FMCG and retail sectors, including brands such as British American Tobacco, Heineken South Africa, Diageo, and Cape Union Mart. My role focused on driving end-to-end campaign execution across both digital and traditionalmarketing channels. I led the strategic planning and rollout of integrated campaigns—working closely with clients to understand their objectives, then coordinating with creative, media, and production teams to bring campaigns to life. This included managing timelines, budgets, and creative approvals, while ensuring all work aligned with brand guidelines and performance goals. I have experience across a range of platforms and tools, including: Digital: Meta Business Suite, Google Ads, programmatic media, website design, social media content creation , influencer partnerships, and email marketing Analytics & Reporting: Google Analytics, Meta Insights, and internal client dashboards. Project Management: Monday.com, Trello, and Excel for timeline and asset tracking. With a strong focus on client satisfaction, campaign performance, and cross-functional collaboration, I consistently delivered impactful results that contributed to brand growth and visibility in highly competitive markets.
Spur CorporationMarketing co-ordinator
Jun. 2015 - Jul. 2016City of Cape Town, Western Cape, South AfricaAt Spur Corporation, I worked within the marketing department’s production and trafficking division, managing job statuses both locally (within South Africa) and internationally on a daily basis. I supported the Traffic Manager, Production Manager and the Creative Head with project coordination and workflow management. My responsibilities included helping to establish realistic timelines based on production requirements and team capacity and ensuring seamless project flow between all stakeholders - including brand and marketing managers, copywriters and designers. I played a key role in maintaining the accuracy and timeliness of all deliverables from concept through to final release.
STERLING RELOCATION LIMITEDJunior marketing executive
Jan. 2015 - Jun. 2015London Area, United KingdomI reported directly to the UK-based Marketing Manager, collaborating closely with both internal and external stakeholders. My responsibilities included supporting the marketing team in rolling out a new brand identity across the organization and positioning the company as a leading player in the Global Mobility market. I was actively involved in campaign development as well as overseeing design and print production to ensure brand consistency and quality execution.
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