Swatch Ltd.Sr. Global Marketing and Communications Lead
Jan. 2007 - Dec. 2012SwitzerlandLeading global marketing projects and integrated communications of Swatch Club BU to support the HQ strategy, overseeing its implementation at market level and demonstrating impact and ROI: product development and launches, advertising, consumer & market research, digital campaigns, CRM, content creation, retail, PR and media, international events and project management. ● Planning, budgeting, production and implementation of the global Marcom plan
● Managing the creative production from concept to launch
● Orchestrating global brand digital campaigns and their roll over in EMEA, Asia and America.
● Working with other business units and cross-functional teams to enhance brand and content
● Partner marketing programmes with key brands, events and influencers Spearheaded successful integrated marketing initiatives and brand experiences for Swatch and their roll over in more than 50 markets. Developed and launched the best sold watch in the history of Swatch Club special watches. Executed successful events in Paris, New York, Berlin, London, Tokyo, Bern, Zürich, Milan, Shanghai, Hong Kong and Geneva. Managed the development and launch of limited exclusive watches collections collaborating with fashion, sport and art influencers.