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Work Background
BashMarketing Manager
Mar. 2023Cape Town, Western Cape, South AfricaResponsible for the planning, coordination and execution of marketing projects, always on promotions and campaigns, across online (social, web/app, PR, email), offline (ATL media, in-store activations) and key partnerships. Build relationships with internal stakeholders, external partners and agencies in order to create and manage campaigns successfully.
BashBrand Manager
Dec. 2022 - Feb. 2023Cape Town, Western Cape, South Africa
CotyBrand Manager- Mass Fragrances
May. 2022 - Nov. 2022Cape Town, Western Cape, South AfricaAs the brand manager you will be responsible for ensuring Coty brands grow their relevant markets shares through successful management of the brand portfolio and executing marketing strategies. Your main areas of responsibility will include the following: • C2 ownership at brand level • Overall portfolio NR & market share ownership • Assist distributor partners in developing market specific brand strategies based on global strategies • Sizing and providing forecasting guidance on innovation • Analyzing and providing guidance on promo strategies: sets, GWPS, price promotions & non-saleables (including & not limited to local production) • Price positioning analysis and setting market competitive RRPs • End to end ownership of ATL: Managing marketing campaigns across TV, print and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
• Strategy ownership & co-ownership of execution for BTL via distributor partner o Support key distributor partners to effectively execute local marketing strategies through ▪ Securing the necessary global approvals for key campaigns ▪ Managing and collating all global communication and reporting requirements with distributors ▪ Providing campaign specific support for key launches ▪ Support key account functions such as retailer strats, promotional strategies & pricing ▪ Setting clear KPIs to the distributor, while follow distributor processes and procedures to support successful execution • Identify and execute market specific NR driving projects • Develop distribution and channel strategies • Carrying out competitor and market research in order to keep up to date with customer trends, as well as trying to predict future trends for focus countries (Opex analysis) • Yearly financial budgeting requirements & forecasting, with quarterly updates • Building relationships strong relationships with distributor partners, suppliers and key retailers
CotyExport Trade Marketing Manager- CB
Feb. 2022 - Apr. 2022Cape Town, Western Cape, South AfricaResponsible for ensuring Coty brands grow their relevant markets shares through successful management of the brand portfolio, and executing marketing strategies. • C2 ownership at brand level
• NR co-ownership
• Consumer & category analysis, insight and reporting
• Competitive tracking and analysis
• Ranging - productive and efficient stock mix, best adapted to local market needs
• Product Lifecycle Management – global and local discontinuations for full Africa
• In market pricing strategies including benchmark brand tracking, promotional tracking and local in-country price tracking
• Co-ownership of price list updates
• Regional Plannograms
• Regional Merchandising strategies
• Assist distributor partners in developing market specific brand strategies based on global strategies
• Identify and execute market specific NR driving projects
• Develop distribution and channel strategies in focus markets
• Develop pure player potential in Africa
• Regular feedback to global teams on best in class executions, and market education
• Marketing feedback reports from focus countries
• Effectively communicate marketing activities across multiple functions
• Managing a marketing budget
• Building relationships strong relationships with global brand teams, distributor partners and key retailers
CotyEcommerce Manager
Jun. 2020 - Jan. 2022Cape Town Area, South AfricaEcommerce lead for Coty Africa Start to end management of Coty brands on all e-commerce platforms in South Africa, with a focus on Pure Players. Role includes both sales and marketing activities, forecasting, brand campaigns and new brand listings. Manage approvals for new brands and new pure player channels with global and local teams. Develop promotional activities across the portfolio to drive incremental sales and negotiate campaigns to generate visibility across brands. Portfolio management and listings are part of my daily tasks to ensure ecommerce excellence.
CotyBrand Manager- Export Africa
Jun. 2019 - May. 2020Cape Town, Western Cape, South AfricaManagement of all marketing activities (TTL) in export Africa (excl SA) This role included management of distributor markets across Africa, with a focus in the following countries: Morocco
Tunisia
Algeria
Libya
Ghana
Kenya
Nigeria
Reunion Island
Mauritius I also managed all aspects of our Annual Coty Distributor Conference in Africa for 2 years. Other key responsibilties include: Brand/Market approval via global teams
In market price surveys
Local market research
Developing local commercial activities
Ensure local market execution of globally directed activities with 100% compliance
Monthly market reports
POS management P&L Management
CotyBrand Manager
Oct. 2017 - May. 2019Cape Town, Western Cape, South AfricaManagement of all ATL activity for Africa, including South Africa • Localisation of Global Marketing Strategy
• Affiliate Marketing
• Brand Communication Strategies, Plans & Implementation
• Consumer Activations (PR)
• Creative Content Planning, Development and Execution
• Demand Planning
• Key Account and Sales Support
• Media & Digital Marketing (including SEO & PPC elements)
• New Product Development
• Partner Engagement, Communication and Negotiation
• Research, Analysis and Reporting
• P&L Management
Robertson Winery and FAT bastard WinesBrand Manager
Apr. 2016 - Sep. 2017Stellenbosch1. Support with Marketing initiatives, executions within the various markets etc. Responsibilities include driving KA promotions from agency briefing, artwork production and sign off from all stakeholders to POS ordering and OTIF delivery to various regional warehouses. Driving from a digital perspective internal B2B programme; sourcing of marketing imagery, management of website content and social media content to drive customers to partnered businesses. 2. Project management of various different happenings which includes events such as wine shows and bigger projects Iike POS management for all the various local markets. Wine shows include Wacky Wine, Wine on the River, FNB Regional Wine Shows, Tops@Spar Wine Show, Vinimark Trade Fairs and independent wine shows such as Mercury, Soweto Wine Festival and WINEX Responsibilities include: - briefing agency to develop content to drive customers to attend wine shows and support the brand eg: Ticket giveaways on social media
- Sourcing of POS and branding collateral to enhance customer experience with the brand at the shows
- liaising with internal team to ensure wine show stock, equipment and necessary branded items are delivered to shows and returned post event
- setting up of wine show stands 3. Sales support by building relationships and supporting customers within the
market,
4. Support the Marketing Manager in day to day activities which will include
5. Assist the Sales Team in sourcing and procuring the best suited merchandise for generic use and specific projects.
6. Working within the Sales and Marketing Team to help with the smooth roll-out of Marketing activities and Sales initiatives.
7. Extensive travelling to different provinces to represent the Brand with various clients.
Heineken South AfricaAssistant Brand Manager
Nov. 2014 - Mar. 20161. Assist in the development of the brand strategy in alignment with the role of the brand in the beer portfolio. This includes working on the annual GAME Plan as well as the annual Pricing Strategy plan. 2. Assist in the development and implementation of insight based activity to achieve long-term sustained growth. This incorporates the use of global campaigns and platforms and local adaptations when needed and the evaluation of campaigns and communication channel strategies for the brand ensuring optimal investment of A&P resources to deliver business results for the brand 3. Assist in translating brand strategy into 6 Quarter activity planning (18 month planning) outlining activity by channel. 4. Driving the highest standards of execution for the brand. Ensuring excellence in the development and execution of assigned projects. 5. Assist in monitoring of holistic brand performance, initiating interventions where necessary. This will require the tracking of consumer and commercial business performance on a regular basis including P&L management, A&P control, consumer tracking and share tracking. Ensure M&E is a core component of the brand strategy and plan. 6. Building strong relationships with external partners and stakeholders specifically brand owners, media, advertising, RM/ digital, PR, promoter and specialist agencies. 7. Building strong internal cross functional relationships with Commercial, Supply Chain and Business Support. 8. Representation of the brand internally building passion, belief and pride. 9. Assisting and supporting the Marketing Manager and Brand Managers on key projects as required. This will include a broad spectrum of projects to ensure optimal development opportunities.
Ogilvy & MatherAccount Manager
Jun. 2014 - Nov. 2014
Ogilvy & MatherAccount Executive
Jan. 2013 - May. 2014
DistellMarketing Intern
Feb. 2012 - Dec. 2012StellenboschCurrently working within the Global RTD department
Dias TavernWaitress
Nov. 2008 - Nov. 2011Cape Town Area, South Africa
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