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Work Background
ButterChromeGM& Co-Founder at ButterChrome. The Collective
Jan. 2024IFZA Business Park, DDP, PO Box 342001, Dubai, United Arab Emirates.We are a collective of senior brand developers, storytellers, graphic designers, and social media managers, specializing in crafting brands and driving growth across the Middle East and beyond. From concept to execution, we deliver end-to-end solutions that build strong, culturally resonant brands while creating purpose-driven movements. As Arabic-first thinkers and speakers with a global perspective, we bring a unique edge to the region, ensuring that our work not only speaks to local audiences but also drives meaningful impact on a global scale. Our expertise transforms ideas into stories that inspire and fuel long-term success.
Dar ChiFounder @ Dar Chi UAE
Jan. 2023Sharjah, Sharjah Emirate, United Arab EmiratesDar Chi. ⴷⴰⵔ ⵛⵉ (Amazigh Tifinagh language) is the 1st Amazigh Marketplace in the UAE. We are passionate about sharing the beauty and culture of our Amazigh traditions, and strive to offer authentic, high-quality products that reflect our rich heritage.
Our mission is to preserve the richness of Amazigh culture beyond Morocco and support Morocco’s highly skilled craftswomen in achieving just wages and living conditions.
Swiss Image International AGGlobal Head of Marketing
Nov. 2022 - Oct. 2024Dubai, United Arab Emirates. Airport Free ZoneSwiss Skin Care Beauty Brand
UnileverSr. Global Marketing Manager
Jun. 2018 - Jul. 2022SingaporeSunlight
UnileverRegional Lead Neutral Masterbrand China & Taiwan
Jan. 2016 - Dec. 2016Singapore, SingaporeNeutral master brand (skin & hygiene)
UnileverSr. Global Brand Development Manager SEAA
Sep. 2014 - Jun. 2018SingaporeDirt for Good|OMO| Persil & Surf
UnileverRegional Brand Development Manager North Africa, Middle East & Turkey
May. 2010 - Sep. 2014Istanbul, TurkeyDirt for Good, Surf & Skip
UnileverRegional Brand Manager Personal Care Maghreb
Dec. 2007 - May. 2010Morocco- CasablancaDove, Clear & Axe
UnileverBrand Manager Oral & Skin Morocco
Jul. 2007 - Dec. 2007Signal, Lux & Lifebuoy
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