Myke Herman

Creative Director & Designer

Motion DesignerCreative ProducerCopywriterMarketingUX/UI DesignerGraphic Designer🐦 DesignCommunication DesignerBrand DesignerBrand Marketing ManagerPresentation Designer

I’m a Sydney-based Creative Director with over 14 years of experience building and leading brand narratives across fashion, and lifestyle retail. I bring a deep understanding of both the creative process and the operational side of the industry, allowing me to bridge the gap between vision and execution.I’m equal parts analytical, strategic, and creative. I believe that the most effective ideas are shaped by listening closely to the data and using those insights to craft intuitive, high-impact customer experiences. I’ve consistently translated business objectives into campaigns that resonate, while managing and mentoring teams of designers, photographers, and copywriters to deliver content across digital, and print channels. I work closely with cross-functional stakeholders to align creative with broader brand and commercial goals, streamline workflow, and maintain consistency at every touchpoint. Throughout my career, I’ve had the privilege of working with iconic and emerging brands alike, including Michael Kors, Clinique, Tommy Hilfiger, J.Crew, Brooks Brothers, Billy Reid, Forum Snowboards, Paper Magazine, and Outerknown. Each role has sharpened my ability to lead with clarity, adapt with agility, and deliver work that not only looks great, but drives results. Core Disciplines: Creative Direction Art Direction Brand Strategy Campaign Development Digital & Print Design Photography Leadership

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Work Background

Creative Lead

Connor ClothingCreative Lead

Sep. 2023 - May. 2025Sydney, New South Wales, AustraliaLead the creative vision, initiatives and execution of CONNOR and AXL+CO by Connor brand strategies across digital marketing, CRM, social, ecommerce and instore. Concept and execute brand refresh, and develop a tone of voice. Concept seasonal campaigns and develop the seasonal go-to-market communication strategy in line with the brand and customer insights. Managed and mentored a team of designers, across all digital and in-store experiences.

Art Director

OuterknownArt Director

May. 2018 - Dec. 2022Work collaboratively with brand stakeholders and executive leadership teams. Manage designers, photographers, copywriters and outside agencies to streamline content creation on a range of seasonal campaigns that includes, but is not limited to photography, videos, catalogs, and digital experiences. Core Responsibilities: Communicate overall vision on projects with members of the executive leadership team and board of investors. Conceive and implement concepts, guidelines and strategies to translate seasonal business & marketing briefs into 360 campaigns. Produce and direct all asset creation for outerknown.com, email, direct mail, online advertising, social and retail partners while maintaining brand consistency across all work in all channels. Manage annual budgets for seasonal content creation, freelancers and agency partners. Contribute to the evolution of the brand while leading, and inspiring the Outerknown creative team, and share industry best practices while staying up to date on the competitive landscape. Provide leadership, and monitor the results of the creative team. Oversee and provide feedback to agency partners and freelancers to ensure work is delivered on time, on budget, and on-brand.

Director, Digital Design

CliniqueDirector, Digital Design

May. 2017 - May. 2018Greater New York City Area

Freelance Art Director

Michael KorsFreelance Art Director

May. 2016 - May. 2017

Freelance Art Director

Tommy HilfigerFreelance Art Director

Mar. 2016 - May. 2016601 W 26st. New York NY

Art Director

Billy ReidArt Director

Nov. 2014 - Mar. 2016

Art Director

Brooks BrothersArt Director

Oct. 2011 - Sep. 2014Greater New York City Area

Freelance Senior Designer

Ann Taylor LOFTFreelance Senior Designer

Jul. 2011 - Oct. 2011Greater New York City Area

Designer - women’s catalog

J.CrewDesigner - women’s catalog

May. 2010 - May. 2011

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Sydney Creative Director: 14+ Years of Brand Excellence

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