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Work Background
Connor ClothingCreative Lead
Sep. 2023 - May. 2025Sydney, New South Wales, AustraliaLead the creative vision, initiatives and execution of CONNOR and AXL+CO by Connor brand strategies across digital marketing, CRM, social, ecommerce and instore.
Concept and execute brand refresh, and develop a tone of voice.
Concept seasonal campaigns and develop the seasonal go-to-market communication strategy in line with the brand and customer insights.
Managed and mentored a team of designers, across all digital and in-store experiences.
OuterknownArt Director
May. 2018 - Dec. 2022Work collaboratively with brand stakeholders and executive leadership teams. Manage designers, photographers, copywriters and outside agencies to streamline content creation on a range of seasonal campaigns that includes, but is not limited to photography, videos, catalogs, and digital experiences. Core Responsibilities: Communicate overall vision on projects with members of the executive leadership team and board of investors. Conceive and implement concepts, guidelines and strategies to translate seasonal business & marketing briefs into 360 campaigns. Produce and direct all asset creation for outerknown.com, email, direct mail, online advertising, social and retail partners while maintaining brand consistency across all work in all channels. Manage annual budgets for seasonal content creation, freelancers and agency partners. Contribute to the evolution of the brand while leading, and inspiring the Outerknown creative team, and share industry best practices while staying up to date on the competitive landscape. Provide leadership, and monitor the results of the creative team. Oversee and provide feedback to agency partners and freelancers to ensure work is delivered on time, on budget, and on-brand.
CliniqueDirector, Digital Design
May. 2017 - May. 2018Greater New York City Area
Michael KorsFreelance Art Director
May. 2016 - May. 2017
Tommy HilfigerFreelance Art Director
Mar. 2016 - May. 2016601 W 26st. New York NY
Billy ReidArt Director
Nov. 2014 - Mar. 2016
Brooks BrothersArt Director
Oct. 2011 - Sep. 2014Greater New York City Area
Ann Taylor LOFTFreelance Senior Designer
Jul. 2011 - Oct. 2011Greater New York City Area
J.CrewDesigner - women’s catalog
May. 2010 - May. 2011
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