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Work Background
Lexington Youth Lacrosse - MADirector of communications Board Member
Mar. 2025
Lexington Education FoundationVP of Marketing Board Member
Nov. 2024Lexington, Massachusetts, United States
The Dragonfly BoutiqueOwner
May. 2024Lexington, Massachusetts, United States
P11 Marketing Group, Inc.Managing Partner
Apr. 2013Brookline, Massachusetts• Assisted clients in securing room blocks and meeting space
• Carried out analyses of statistics to determine potential growth; designed sales performance goals and monitored performance on a regular basis.
• Devised strategic marketing and sales plans to improve revenue, market share, and profitability
• Designed a yearly client appreciation event to engage current clients and prospect new clients resulting in an increase in sales by 20%
• Accomplished and exceeded volume and profit goals by nurturing partnerships with existing customers.
• More than tripled annual sales volume within 2 years, growing sales from $400K to $1.8 million
• Developed sales policies and practices that drive new business and retain repeat clients, improving business performance all around and adding value to the company’s portfolio • Created partnership and sponsorship opportunities to generate brand awareness and increase sales
• Planned several events, fundraisers, and galas for clients as well as the company
• Responsible for executing meetings, conferences, and hotel stays for clients
Marriott HotelSenior Sales & Marketing Manager
Sep. 2011 - Apr. 2013Greater Boston Area•Proven sales record of over 40 NEW Business Transiet Accounts for 2012, 50 for 2013 and over $4 Million in Sales Revenue to date
•Promoted to Senior Sales and Marketing Manager within a year
•Designed the current Hotel Brochure, Fact Sheet, and VIP Amenity Collateral
•Created marketing collateral for both print, email, and social media
•Developed and implemented a catering sales strategy for the corporate, social, and SMERF market
•Developed Marketing & Sales Strategy for Corporate Sales
•Generated and implemented ideas for PR Events to working with local charities to generate brand awareness
•PR Efforts included donating the "Meyer Jabara Interview Room" to the New England Center for Homeless Venters through our donation of computers, live video conferencing, and furniture.
•Developed Social Media strategy to increase facebook and twitter followers
Museum of Science, BostonAccount Manager, Corporate Sales
Mar. 2011 - Sep. 2011Greater Boston Area•Proven record of generating $465K in a 4 month period in Corporate Sales which exceeded my goal for the 2011-2012 fiscal year
•Created marketing collateral for both print and email
•Developed Marketing & Sales Strategy for Corporate Sales
•Created Sales Strategy for upcoming exhibits and their impact on increasing sales revenue during the duration of the exhibits
Boston Park PlazaMarketing Coordinator
Jun. 2010 - Apr. 2011Greater Boston Area•Maintained content for social media pages and restaurant website, pairingsboston.com
•Collaborated with external PR company for press releases, special events, and editorials
•Coordinated logistics for the Hotel's annual event Taste of Park Plaza benefiting the Greater Boston Food Bank
•Developed sales strategy for the restaurant pairings
•In charge of sales for private events within the restaurant
•Assisted in the design of marketing collateral using Adobe CS5
•Assisted marketing manager in the marketing strategy and online review strategy
Absolut MarketingMarketing & Special Events Manager
Jun. 2006 - Jun. 2009Miami/Fort Lauderdale Area•Created and managed annual Sales, PR and Marketing Strategies
•Managed marketing budget, billing, vendors and an advertising budget of $85,000
•Worked with graphic designer to produce branded collateral materials for print and online advertisements
•Managed and negotiated all all local and national print and online media
•Developed sponsorship packages to secure monetary funds for clients to host special events and secured over $100K in sponsorship funding per event
•Directed and Executed over 350 events from meetings, product launch events, fashion shows, galas, charity functions and weddings
Nikki Beach WorldwideMarketing Coordinator
Jan. 2003 - Dec. 2006Hollywood Beach, Florida•Negotiated Advertising raes and added value with local and regional media outlets •Managed billing and vendors
•Developed events and special promotions •Worked with graphic designer to develop flyers, print and online avertisements •Partnered with local magazines to host launch parties and promotional events including own Magazine Nikki Style
•Developed and maintained email database of 4,000+ local and regional contacts
• Developed annual events and fundraisers for charities such as March of Dimes, Best Buddies, and St. Jude’s Children’s hospital
•Planned and executed advertising campaigns
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