P11 Marketing Group, Inc.Managing Partner
Apr. 2013Brookline, Massachusetts• Assisted clients in securing room blocks and meeting space
• Carried out analyses of statistics to determine potential growth; designed sales performance goals and monitored performance on a regular basis.
• Devised strategic marketing and sales plans to improve revenue, market share, and profitability
• Designed a yearly client appreciation event to engage current clients and prospect new clients resulting in an increase in sales by 20%
• Accomplished and exceeded volume and profit goals by nurturing partnerships with existing customers.
• More than tripled annual sales volume within 2 years, growing sales from $400K to $1.8 million
• Developed sales policies and practices that drive new business and retain repeat clients, improving business performance all around and adding value to the company’s portfolio • Created partnership and sponsorship opportunities to generate brand awareness and increase sales
• Planned several events, fundraisers, and galas for clients as well as the company
• Responsible for executing meetings, conferences, and hotel stays for clients