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Work Background
CivWest LLC.Prinicpal
Jan. 2024Greater Toronto Area, Canada
Being Libertarian LLCMarketing and Strategy Consultant
Jan. 2017 - Jul. 2021I've been privileged to be a part of driving the incredible growth and expansion from a small page with little more than a few thousand followers in early 2016 to nearly 1 million engaged fans... and growing!
I've worked on developing partnerships with advertisers and influencers and establishing merchandise sales, as well as utilizing social media, email, and various other channels to increase revenue and brand awareness.
My key focus is on a holistic strategy implementation, effectively bringing together the various mediums where Being Libertarian have a following, to create a unified customer experience and drive engagement, awareness, and increasing revenue.
While many projects are still developing, we have already seen dramatic revenue growth and are continuing to streamline operations and increase avenues for revenue as well as the overall value to both readers and advertisers. Some projects I've personally done are:
- Strategic planning for platform growth (Expansion to Instagram and Twitter and growing an engaged audience from zero to tens of thousands). - Management of team implementation (SEO best practices, writing copy, social media content creation, email list building and content curation strategy). - Data analysis and conversion optimization to drive growth.
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