TVBet.comProdução Audiovisual & Estratégia Digital
Jun. 2024João Pessoa, Paraíba, BrasilResponsible for integrated audiovisual production for multiple platforms, managing the full content
cycle from concept to final delivery. Worked on three main projects with strategic approaches for each target audience, implementing optimized workflows in a remote environment. • Implemented agile editing strategies for the TV BET channel using Adobe Premiere Pro for strategic cuts and smooth transitions, creating dynamic daily sports analyses that increased audience retention. • Developed visual identity through custom motion graphics in After Effects, including interactive
infographics, dynamic transitions, and animated elements that strengthened brand recognition. • Structured multi-platform content, adapting materials for Y ouTube, Instagram, and TikT ok formats, resulting in a 30% increase in digital engagement in three months. • Conceived and developed an original entertainment program for Click PB, leading from initial
planning to final editing of seven released episodes, establishing it as one of the agency's main entertainment products. • Optimized visual storytelling for Game Arena, implementing fast-paced editing and impactful graphic elements like lower thirds, infographics, and visual overlays, significantly increasing audience retention in that segment. • Managed the entire workflow using Notion for tracking agendas and schedules, integrated communication via Slack, and file sharing through Google Drive, ensuring operational efficiency in a distributed team.