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Work Background
MCM CreativeHead of Marketing
Jun. 2020New York, New York, United StatesLeading marketing for a full-service film, TV, and audio production studio and post house. Clients include: Nike, National Geographic, A+E, Food Network, PBS, Warner Music Group, Spotify, NBC, Uber, Rachel Ray, Martha Stewart, Trevor Noah, Tilda Swinton and more. Built the marketing department from the ground up, reporting to the Founder to oversee brand marketing, content strategy, paid media, social media, and new business development. Responsible for the strategy and execution of all organic and paid media campaigns on Google, YouTube, LinkedIn, Meta for each company division including production stages, post house, podcast studio to drive 7-figure revenues and 300%+ ROI. Improved SEO to Page 1 rankings for priority keywords. Led the company rebrand with a new identity and digital overhaul including brand guidelines, new logo, messaging, and a new website. Generating 70% of new business for MCM. Current clients include: Hilltop Properties: led rebrand for Pennsylvania resort: StayAtHilltop.com Shelsky’s of Brooklyn: overseeing marketing campaigns for new national shipping program, driving 100%+ increase in revenue. Feed Your Head: launched new Instagram account on spirituality, science and art. Anything Productions: full-service production facility in Silver Lake.
Martafy!Director of Marketing
Dec. 2015 - May. 2020Reported to the CEO to build the marketing strategy for this subscription-based, SaaS startup and online education platform. Developed email marketing campaigns with consistent 20%+ open rates. Created top-of-funnel lead gen initiatives building increasing brand awareness and expanding the customer base. Built new membership site.
The Wealthy InvestorDirector of Events and Media
Aug. 2012 - Dec. 2015Greater New York City AreaReported to the CEO of this online and in-person financial training program to lead all digital marketing, social media and logistics. Hired and managed support staff. Developed and launched a membership program, generating $200K in the first year, scaling to $425K ARR. Relaunched the company website. Ran monthly client training events.
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