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Work Background
Finally ContentCollaborator
Mar. 2016 - Dec. 2020Toronto, Canada AreaFreelance copywriting and editing
Penguin Random House CanadaEditorial Intern
Jun. 2013 - Aug. 2013Toronto, Canada AreaAssisted editorial team of Knopf Random House group (including Knopf Canada, Random House Canada, Vintage Canada imprints) with accepting, editing and preparing books for publishing. Tasks included: proofing and reviewing manuscripts, cover/jacket copy, inserts, etc.; writing cover/jacket copy; updating databases of author/book praise; reading and making recommendations on submitted manuscripts.
TC Media (formerly Transcontinental Interactive)Account Director, Digital Solutions
Sep. 2011 - Apr. 2013Toronto, Canada AreaResponsible for the development of new digital media channel communications with top-tier clients. Process included identifying and building digital communications initiatives; leading complex digital marketing projects across the multitude of communications channels of TC Media (formerly Transcontinental Interactive), including email, online, print, mobile, and social media; managing cross-functional teams; managing a team of Account Managers to excel with a list of their own accounts.
Freelance Writer and EditorFreelance Writer and Editor
Jun. 2011Toronto, Canada AreaMy acute eye for detail (and errors!) means that I can take your written work and make it better -- whether within the writing, editing, or proofreading stage. I divide my time between three main service areas:
1) Copywriting: You name it, I've probably written something like it! From long-form content, including eBooks and white papers, to research-based blog posts, articles, omni-channel ad copy, sales proposals and collateral material, and beyond. 2) Editing: Perfecting your language, syntax, spelling, grammar, punctuation and more—in-depth copy editing, line editing for power and persuasiveness, proofreading and other services. 3) Digital strategy: 12+ years in media, marketing and sales prior to becoming a freelance writer means that I know a thing or two (or 20!) about how to get the most powerful brand message across various marketing channels.
BookThugCopy Editing, Marketing and Communications Assistant
Mar. 2011 - May. 2017Toronto, Canada AreaCopy editor of more than 80 fiction, poetry, theoretical and entre-genre titles. Marketing writer (sales catalogues, grant applications, eNewsletters, blog posts). Consultant on marketing and communication strategy and implementation.
80/20 Solutions Inc.Strategic Account Manager
Dec. 2010 - Sep. 2011Toronto, Canada AreaTurn-key technology liaison, helping marketers in diverse sectors communicate 1:1 with consumers using email, online, mobile, contesting, couponing, loyalty programs and more. Strategic marketing advisor leveraging and incorporating 80/20 services and technology, consulting on best practices, and bringing new ideas to clients. Wrote successful sales sheets, proposals, and other collateral material for BD team, to identify new tools and services of interest in marketplace.
Dignitas InternationalProgram Officer
Jan. 2008 - Mar. 2010Toronto, Canada AreaDignitas International is a medical humanitarian NGO working with local governments in sub-Saharan Africa to increase access to effective prevention, treatment, and care for HIV/AIDS and related conditions. Three main areas of responsibility:
1) Work with the Development (Fundraising) Team to run signature events, from planning and turn-key project management, to hand's-on implementation;
2) Key right-hand person working with Dignitas's Executive Director to plan and manage Annual Planning/Budgeting process, organize all Board activities, conduct Best-Practices research, and other major projects;
3) Work with the Program Team to research, write, and edit major funding proposals, including submissions to foundations, major federal institutions, and smaller organizations and funds.
Second HarvestVolunteer Program Coordinator
Jun. 2007 - Apr. 2008Toronto, Canada AreaSecond Harvest is a non-profit organization that collects and delivers donated surplus foods to people in need across the Greater Toronto Area. Responsibilities:
1) Volunteer Development and Management: Plan and schedule hundreds of volunteers for major annual fund/foodraising events; liaise with corporate leaders to organize team-building work and other activities; recruit, interview and and on-board new volunteers, matching tasks with their abilities and needs
2) Fundraising Proposal Writer: Research, write, and submit proposals and cases for support to prospective and known funding sources.
MyThum Interactive Inc.Director of Business Development
Nov. 2005 - Apr. 2007Toronto, Canada AreaDeveloped marketing, communications, and promotional campaigns utilizing mobile messaging technology
Rogers MediaAccount Manager, Corporate Marketing & Sales
Jan. 2004 - Nov. 2005Toronto, Canada AreaDeveloped and managed marketing programs and public events integrating all Rogers Media divisions, including Publishing, Online, Radio, TV, the Toronto Blue Jays. Acted as liaison with Rogers Wireless for Rogers Media groups, and worked to create better communication practices within the organization.
Rogers MediaSenior Account Executive
Jan. 2000 - Dec. 2003Toronto, Canada AreaDeveloped successful print and online campaigns on Canadian Grocer properties, directed to the grocery trade, including owners, buyers, and merchandisers at major food industry professionals across Canada. Won several awards in this role, including Ted Rogers Presidents Club, Overachievers Award (2 years in a row)
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