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Work Background
Makeni Bent Digital ConsultingFounder | Digital Consultant
Jan. 2023Brooklyn, New York, United StatesClients: Healthcare firms, nonprofits, and global advertising agencies Lead digital strategy, content transformation, and compliance-driven UX solutions for mission-led organizations and regulated industries. Deliver measurable improvements in engagement, operational efficiency, and SEO visibility. Key Results: Increased nonprofit engagement by 90% using Generative AI tools for multichannel content (Facebook, TikTok, X, Idealist). Improved search rankings and user engagement for Illinois Mental Health Parity with a full SEO content audit and optimization plan. Reduced content production overhead by 60% through integrated content, SEO, and UX audits, identifying redundant processes and assets. Delivered low-fidelity UX wireframes and sprint-ready content guidance to align teams within Agile frameworks. Mentored digital marketing interns to support long-term project growth. Created marketing assets and branded collateral for Quarterly Mental Health Symposium events.
RazorfishUX Content Strategist (Contract)
Oct. 2022 - Jan. 2023New York, New York, United StatesRefined digital content for Ford Pro’s website, ensuring clear user journeys and accessible product information across landing pages and internal navigation. Conducted a comprehensive content audit to identify friction points and improve user comprehension. Simplified technical product language into user-centric copy, improving readability and decision-making. Collaborated with UX and visual design teams to align messaging across AEM landing pages and UI components.
McCann Health New Jersey, an IPG Health CompanyDigital Strategist
Nov. 2020 - Sep. 2022Parsippany, New Jersey, United StatesDelivered digital insights, UX recommendations, and compliance-aligned metadata strategies for leading pharmaceutical brands. Developed metadata models to boost SEO and visibility for clients including GSK, Sanofi, Mirum, and Janssen. Led social listening research for the Sanofi Vaccines project, mapping persona behavior to content needs. Enhanced digital accessibility by tagging assets with compliant metadata and alt text in Veeva. Delivered Hotjar heatmap reports to optimize user experience based on behavioral patterns.
Johnson & JohnsonUX Content Strategist
Jul. 2018 - Nov. 2020New York, New York, United StatesPartnered with design and product teams to streamline digital content and improve content governance across platforms. Edited and aligned UX copy across the jnjmedtech.com ecosystem, ensuring consistent voice and clear CTAs. Built landing pages in AEM following the migration from Drupal CMS, with a focus on SEO and taxonomy optimization. Supported Agile sprint planning with adaptable, modular content strategies across web properties.
Con EdisonContent Strategy Consultant – Utilities & Energy
Jan. 2018 - Jul. 2018New York, New York, United StatesManaged content strategy and UX writing for corporate web and mobile platforms. Led seasonal campaigns and homepage content strategy Ensured brand voice and compliance across coned.com
PublicisSEO Content Strategist – Consumer Brands
Apr. 2015 - Dec. 2017New York, New York, United StatesExecuted SEO strategies and UX improvements for P&G brands (Dawn, Tampax, Metamucil). Installed and optimized 1,000+ branded UX pages Built keyword reports and campaign strategies with analytics and media teams
CancerCareMultichannel Fundraising Copywriter – Nonprofit Sector
Oct. 2014 - Feb. 2015New York, New York, United StatesCreated digital campaigns that contributed to $170K in FY14 fundraising revenue.
Permanent Mission of Sierra Leone to the UN Security CouncilProfessional Driver
Sep. 2013 - Sep. 2014New York, New York, United StatesHandled diplomatic logistics and document administration.
Inwood HouseDigital Communications Strategist
Aug. 2012 - Aug. 2013New York, New York, United StatesIncreased donations by 20% year-over-year through improved email marketing.
Talent ZooMarketing Columnist – Digital Trends & Strategy
Dec. 2011 - Jul. 2012Atlanta Metropolitan AreaPublished blog articles with 40K+ average views, covering branding and digital trends.
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