Makeni Bent Digital ConsultingFounder | Digital Consultant
Jan. 2023Brooklyn, New York, United StatesClients: Healthcare firms, nonprofits, and global advertising agencies Lead digital strategy, content transformation, and compliance-driven UX solutions for mission-led organizations and regulated industries. Deliver measurable improvements in engagement, operational efficiency, and SEO visibility. Key Results: Increased nonprofit engagement by 90% using Generative AI tools for multichannel content (Facebook, TikTok, X, Idealist). Improved search rankings and user engagement for Illinois Mental Health Parity with a full SEO content audit and optimization plan. Reduced content production overhead by 60% through integrated content, SEO, and UX audits, identifying redundant processes and assets. Delivered low-fidelity UX wireframes and sprint-ready content guidance to align teams within Agile frameworks. Mentored digital marketing interns to support long-term project growth. Created marketing assets and branded collateral for Quarterly Mental Health Symposium events.