Patricia Martín - Marketing Director, Wonest

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Work Background

WonestMarketing and Sales Corporate Director

Oct. 2021Madrid, Comunidad de Madrid, España- I participate, reporting to the General Director and forming part of the International Management Committee in completing the construction, leading and ensuring the coordinated work and success of the Sales teams (Business Developers, Account Managers and Customer Success), Research and development (Researchers, CX and UX Solutions and Content Designers) and Digital Marketing (Growth Digital Manager, Content Managers, Salesforce Account Managers). - I participate in the transformation of a medium-sized company with multinational reach and large clients to help it become a multinational. - I participate in the strategic reflection of the company in direct relation with the heads of the other functional areas. - I lead the entire B2B sales and marketing strategy directing my team to accompany the client throughout all the steps of their omnichannel journey, constantly evaluating and improving results. All this supported by Salesforce's Sales Cloud and Pardot tool and applying the Agile methodology

GMTechnologyMarketing Director

Sep. 2020 - Sep. 2021Sevilla, Andalucía, España- Leadership and implementation of the company's digital strategy at a national and international level. We have clients in all 27 EU member states, as well as in Africa, the Middle East, Asia and Latin America. (Press releases, advertising in international magazines, display, webinars, Social Media Ads, SEO, SEM and the complete Marketing Automation strategy). - Coordination of any communication activity of the manufacturing (press, institutional, customer visits, invitations to senior positions of the Public Administration). - Internal communication of the company (team building, synergies, events, social actions) - External communication of the company - Development and implementation of the complete Inbound Marketing strategy with Hubspot, nationally and internationally.

DETEAChief Design Officer (CDO)

Aug. 2017 - Sep. 2020Team leader for the development, updating and implementation of the company's digital strategy. Functions: -Leadership and management of the implementation of a collaborative tool, an ERP, a CRM and an automated marketing tool. -Management and implementation of Oracle Sales Cloud. -Advanced level of Eloqua, automated marketing tool. -Leadership and management of Big Data, Machine Learning and Artificial Intelligence projects. -R + D + i project to create the "iPresCons" tool that allows estimating the cost of construction for a real estate. -Presentation of projects to R + D + i aid programs at the Idea Agency, Andalusian Technological Corporation (CTA) and other national and international institutions H2020. -Creation of a new business model. (iLuxenio, digital mediation platform in the construction of luxury homes). -Relationship and proximity to the client. -Recruitment of new clients (Presentations, visits and automated marketing). -Development of Business Plans and Marketing Plans for new innovative projects within the company. -Development and updating of the company's digitalization strategic plan. -Commercial management with the construction company clients. -Digital business management, goal setting and execution phase planning. -Management of internal process change. -Leadership of multifunctional teams.

iLuxenioCMO

Aug. 2017 - Sep. 2020Sevilla y alrededores, EspañaTeam leader of the Marketing and Communication strategy within the company, in addition to contributing my experience in the creation of new digital business models: I will be in charge of the following functions: - Review of budgets and metrics. - Review and planning of objectives. - Digital Marketing strategies. - Implementation of the strategies drawn up in the Marketing Plan. - Inbound Marketing. - Presentation of the company to investors. - Preparation of documentation to present the company to different accelerators and incubators.

KloutersCEO

Dec. 2015 - Dec. 2019Klouters es la primera plataforma e-commerce que permite comprar de forma segura y rápida los productos de los influencers más famosos. La plataforma es muy fácil de usar: Entra - Busca a tu influencer favorito - Mira su colección de artículos - Compra tus favoritos Los influencers que quieran formar parte de la plataforma deben contar con un índice Klout de entre 40 y 50, tener una determinada audiencia para poder estar en klouters. ¿Qué ofrece Klouters a los influencers? Una plataforma sencilla y segura donde vender sus productos incluyendo la gestión completa, desde la ficha de productos, la pasarela de pago y gestión de envíos. Mientras los influencers se dedican a lo que les gusta hacer: Crear, Klouters vende por ellos. ¿Eres lo suficientemente influencer para estar en Klouters?

Crazy4Media GroupMarketing Development Manager

Jun. 2015 - Jul. 2017Planning and execution of Online Marketing and Communication Plans - Planning and execution of Business Plans - Usability Analysis and Web Navigability (creation of content optimized for ecommerce) - Advice for growing or recently created companies (startups) - Project Management of Jump to Online for SMEs through participation in different programs: Mentoring '13, Mentoring'14, Innocámaras, TICCámaras - Strategic planning - Creation of budgets - Design and execution of campaigns (internal and for clients) in Google Adwords, Social Media, Mobile Marketing etc - Monitoring and analysis of campaigns - Social media plans for different clients - Relationship with influencers for different campaigns - Creation, editing and dissemination of content - Negotiation with suppliers and preparation of personalized Social Media proposals - Management and organization of events - Drafting and sending of press releases - Design, delivery and analysis of the newsletter delivery through various platforms (Mailchimp, Mailrelay, Sales Manago) - Automation marketing management tothe company and customers (e-mail marketing, sales funnels, CRM, conversion analytics and ROI)

Grupo MasPrettyMarketing & Communication

Sep. 2014 - May. 2015Senior Brand Manager del departamento de Marketing y Comunicación, trabajo en equipos multifuncionales de hasta 4 personas con una a mi cargo directo donde mis funciones son: - Social Media - Implementación y desarrollo de estrategias de marketing. - Creación de campañas de comunicación. - Mobile Marketing - Marketing de contenidos - Creación de páginas web - Mailing - Creación de contenidos - Posiconamiento SEM y SEO - Marketing mix - Marketing de afiliación - Uso avanzado de wordpress

MicrosoftBusiness Operations Analyst

Dec. 2013 - Jun. 2014Madrid y alrededores, España- Management and control of the pipeline (forecast targets), analysis and qualification of sales opportunities. - Consolidation and control of the accounts division segmentation. - Control monthly closures, combining information on the commercial network, communications and operation management with partners and wholesalers of Great Account and Ireland Operations Center (EOC Processing Team). - Financial Reporting - Debugging databases (Mssales and CRM) - Tracking Scorecard and dashboard. - Analysis of results, identifying areas for improvement action ,communication plan. - Tracking and resolving customer issues with commercial account (IRO's). - Control of response rates. - Help to the LSS team in the whole issue of contracts. (Contact with Ireland, shipping, document preparation, review and monitoring of contracts)

Airbus Defence and SpaceMarketing Assistant

Dec. 2012 - Dec. 2013Madrid y alrededores, España- Graphic design with Corel Draw, Indesign, Photoshop, Ilustrator,Pinacle for the advertisement of the company. - Elaboration of product-specific and general information and data for marketing materials, brochures, technical descriptions, comparative analysis videos, web sites, articles for internal and external use and specialized media. - Elaboration of customized marketing material to support marketing and sales campaigns. - Creation, production and delivery of product presentations emphasizing the technical features and operational advantages of the products - Assistance to the Market Development Manager in his/her role as the principal point of contact, within the Market Development organization, with Engineering, Programs and other organizations of AM and with other groups of EADS/Airbus. - Conducting competitive analyses of the competitive position of each product managing product databases to enable the strengths and weaknesses of competing products to be provided to marketing and sales personnel and assessing the competitive position of products - Close cooperation with the Market Research Group in the analysis of the Market composition, tendencies and forecast. - Defining, developing and managing an operational analysis function for the existing products and potential new developments (Performance and Operating Costs) as an integral part of the case making and analysis processes.

The Salmon FactorAccount Manager

Sep. 2012 - Dec. 2012Sevilla y alrededores, España- Management company CRM. - Financial management of the company. - Business tasks (visits to managers). - Consultancy and advice to several customers.