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Work Background
Ford ProSenior User Experience Design Lead
Jul. 2024Detroit, Michigan, United StatesPart of the Sales Solutions / Sales Management Design team in Ford Pro working to create frictionless and intuitive experiences for our dealers and fleet customers across a multitude of administrative and business tools. Works with cross functional teams of PMs, researchers, developers, and other disciplines to perfect and enhance the Ford Pro journey.
Ford Motor CompanySenior Product Designer at FordLabs
Nov. 2022 - Jul. 2024Ann Arbor, Michigan, United StatesFord Labs works with other teams across Ford to test new ideas and see if they solve real problems for our customers. If an idea works, we create great software and experiences; if not, we share what we learned and move on. • Fostered a culture of collaboration and innovation by hosting daily standups, team retrospectives, passion talks, and sharing knowledge. • Co-founded the Dealer Research Collective to streamline knowledge sharing and collaboration with dealer-focused research to reduce waste and duplication. • Active mentoring of junior designers and teaching Product Designer bootcamps to enhance usability testing across Ford. • Reviewed and supported teams in evaluating and approving projects like Ultimate Towing, and secured executive sponsorship for work on a company-wide research repository through the Catalyst Program. • Successfully released 2 major versions of the Model e transformation tool for dealers, centralizing 100+ requirements to help dealers become certified to sell electric vehicles. Saved Ford $2.5 million dollars by taking this work in-house. • Currently working on atFordOnline (employee intranet) re-designing the user experience by simplifying the navigation and streamlining content for user and business needs on the landing page with first version launch in 2024.
RightpointUser Experience Lead
May. 2017 - Oct. 2022Greater Detroit AreaWorking with a broad range of clients in the Detroit Metro area to create and hone their digital experiences by focusing on those who use and interact with the product. My goal is to satisfy the users and the client meet their goals as it pertains to their business. I do this through research, ideation, and refinement with my team. I love to think critically and solve problems.
Perficient DigitalUser Experience Architect
Jan. 2015 - Apr. 2017Ann Arbor, MichiganGrand River, Inc. was acquired by Perficient in December 2014. User Experience Architect for Perficient Digital, a full service creative agency. Working with clients to perfect their digital initiatives. Tasks consist of requirements gathering & documentation, persona and brand workshops, site mapping, sketching, wireframing, and working hand-in-hand with visual designers and developers to create great experiences for users.
Grand River, Inc.User Experience Designer
Mar. 2014 - Jan. 2015Ann Arbor, MichiganUser Experience Designer on Grand River's Creative Team. Working with clients to perfect their eCommerce websites on the Magento, Hybris, and DemandWare platforms. Tasks consist of requirements gathering & documentation, persona and brand workshops, site mapping, sketching, wireframing, and working hand-in-hand with visual designers and developers to create great shopping experiences for users.
SogetiConsultant - Information Architecture / Information Management / Business Analysis
Mar. 2011 - Mar. 2014Greater Detroit AreaWorked with clients in various verticals on information architecture, site design, information management, taxonomy, content migration, and various business analysis activities.
Ford Motor CompanyResearch & Design Library Assistant
Sep. 2010 - Dec. 2010Internship for Big Three automaker; accomplishments include development of scanning manual for PDF files; and experience working with the library's SharePoint website.
Charles H. Wright Museum of African American HistoryMarketing/Social Media/Archives Volunteer
Sep. 2009 - Aug. 2011Scanning photos in the archives, working on large scale digitization projects (Judge Damon Keith Collection), Past Perfect and Archivist's Toolkit software, Photoshop, weekly photoblog, marketing team.
Oakland UniversityResearcher/Writer
Jan. 2008 - May. 2008Received research grant and conducted research on the General Motors Corporation and their operations in Pontiac, Michigan in the 1920s.
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