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Work Background
Senior Visual Designer
propellandSenior Visual Designer
Mar. 2024San Francisco, California, Estados Unidos- Successfully led and managed branding projects from concept to completion, ensuring alignment with strategic objectives. - Directed and mentored a visual design team, fostering a collaborative and creative environment. - Balanced hands-on visual design work with strategic oversight, ensuring on-brand, high-quality deliverables. - Designed and delivered impactful projects across industries such as CPG, finance, healthcare, and retail, tailoring solutions to diverse audiences. - Specialized in crafting compelling creative ideas, brand identities, visual concepts, and immersive visual experiences that resonate with target audiences. - Experienced in balancing creativity with business objectives to drive measurable success.
Graphic Designer
propellandGraphic Designer
Sep. 2020 - Mar. 2024
Historian/Content Creator
Brands&PeopleHistorian/Content Creator
Nov. 2017 - Sep. 2020Monterrey, Nuevo León, MéxicoI specialize in visual storytelling and documentation of projects and campaigns at B&P, where we bring stories to life through GIFs, videos, interviews, images, and digital content. These projects are showcased on our website, brands.mx, and Instagram account: @holabrands. Simultaneously, as a Sr. Designer, I contributed to the development and implementation of the #MuseoDeTodos campaign and designed the graphic identity for the Tamayo exhibition in MARCO (Museum of Contemporary art of Monterrey)
Brand Manager
Mamoot Comunicación BoutiqueBrand Manager
Jul. 2015 - Apr. 2017QuerétaroSpecialized in branding, editorial design (print and digital), web design (WordPress), naming, and developing creative strategies for Real Estate advertising campaigns. Led a creative team of two, managing workflows and fostering collaboration. Acted as the primary point of contact for media suppliers and clients, ensuring effective communication and feedback integration.
Graphic Design Intern
The Museum of Modern ArtGraphic Design Intern
Jan. 2015 - Apr. 2015Nueva YorkRetail and Visual Department In this exciting role, I immersed myself in the creative process, contributing to E-newsletters, banners, POD layouts, packaging, in-store graphics, and editorial designs for the MoMA Design Bookstore, MoMA Soho, and the MoMA Online Store. I also collaborated closely with media suppliers, building strong partnerships to support and elevate our visual projects.
Jr Designer
SnowteaJr Designer
Nov. 2013 - Jan. 2015QuerétaroVisual department Creation of signs, In-store display, Packaging, Social media and rebrand for Snowtea stores in different areas of Mexico. Interaction with media suppliers
Jr Designer
Cocoa DigitalJr Designer
Aug. 2012 - Apr. 2013QuéretaroVisual department Creation of Brand identity, Signs, Advertising campaigns, Web pages in WordPress for different brands as E.l.f Cosmetics México.
Graphic Design Trainee
Universidad ContemporáneaGraphic Design Trainee
Oct. 2011 - Apr. 2012

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Carla Morales - Senior Visual Designer
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