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Work Background
National Account Manager
Apple PolskaNational Account Manager
Sep. 2009Warsaw, Masovian District, PolandGrowing high value business with the key customers – leading mobile operators. Consistent record of delivering revenue growth, innovation and operational excellence.
Account Manager
NokiaAccount Manager
Jun. 2007 - Aug. 2009Growing high value business with a key Nokia customer – leading Polish mobile operator. Responsible for revenue net sales, profit margin, market share • negotiations • strategic planning • sell inn, sell out & co-marketing • C-level relation management • services sales development
Marketing Communications & PR Manager
NokiaMarketing Communications & PR Manager
Dec. 2004 - Jun. 2007Development and implementation of Nokia external communication strategy for Poland. Strategic planning, budgeting, marketing communication, ATL planning and execution, cooperation with creative and media agencies, PR, press relations, press events, crisis management, Consumer insight, Segmentation. Charity Support with Nokia Partner - International Youth Foundation (IYF) network- focused to help young people succeed. Local projects - fueled by the belief that young women and men everywhere possess dreams, ambition, and the same spark of potential. Responsibilities within campaign management and sales support on top of the functional areas, providing marketing expertise to customer marketing operations; marketing planning for strategic Partners in cooperation with sales team. Managing external partners and Marketing/Media Agencies. • planning & budgeting • ATL planning and execution • creative process, media buy • press relations, press events, crisis management
Sponsoring & Events Manager
NokiaSponsoring & Events Manager
Dec. 2001 - Dec. 2004Development and implementation of Nokia Event & Sponsoring strategy for Poland • sponsoring agreements • events production • marketing communication, ATL and BTL planning, cooperation with advertising and media agencies • press relations & hospitality
Brand Manager
DiparluxBrand Manager
Oct. 2000 - Nov. 2001SONIA RYKIEL, ESCADA, Developing and implementing Brand and Channel sales strategy in Poland. Responsible for revenue, net sales, profit margin, market share. Influences quantities, allocation of shelf space, pricing, store advertising and promotion to push Sell-out volumes at store levels. • budgeting • marketing communication, ATL and BTL advertising • press relations, events production, press conferences • sales channels strategy • merchandising team management, sales training planning & management
Marketing Specialist
Mc DonaldsMarketing Specialist
Jan. 1999 - Sep. 2000Implementation of Happy Meal Program in Poland • Planing & execution: ATL and BTL advertising • cooperation with advertising agencies and media house • cooperation with program partners (ex. Disney, Hasbro) • POS production, chanel execution • events production • ongoing sales support Local Store Management Program Development and implementation of trade marketing plans together with locals store managers or/and store franchise owners aiming at sales and marketing KPIs improvement .
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