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Work Background
KalturaDirector of Global Marketing Programs
May. 2024
SHESHE - Meta’s Women Mentorship Program in IsraelMember
Sep. 2023
GlossAiVP Marketing
Apr. 2023 - May. 2024-Developed a strategic GTM plan to establish global brand awareness and achieve overall business goals.
-Defined product and company tone of voice for effective and cohesive storytelling across all marketing channels.
-Orchestrated marketing outreach, including PR outreach, paid campaigns, design, and branding.
-Developed effective marketing strategies aligned with business goals, supporting sales through demand generation, digital marketing, and product marketing.
-Established marketing processes for effective and consistent messaging across internal and external business areas.
-Conducted market research; marketing trends, competitive landscape, and customer feedback to inform product and marketing strategies.
-Identified business opportunities and partnerships in leading events and conferences to generate most relevant leads and gain positive awareness and brand recognition within the industry.
NSO GroupProduct Marketer
Sep. 2021 - Apr. 2023
Samsung ElectronicsHead of Digital Marketing
Dec. 2016 - Sep. 2021Israel-Led the expansion of digital marketing as a strategic leading channel with over 70% of overall budgets.
-Launched a competitive strategic plan to drive sales and increase brand awareness.
-Managed a team of 10 people internally and in global agencies, overseeing paid and organic media, creative content, social, and service.
-Managed and optimized a multi-million-dollar yearly budgets (B2C&B2B)
-Led brand tone of voice across all paid and organic channels: SEO, SEM, CRM, and Social.
-Initiated a multi level social influencers plan as an annual content platform, resulting in a world-class user community (#We_Are_Samsung).
SWEET INNHead of Global Marketing
Jan. 2015 - Dec. 2016Israel-Executed the strategic marketing plan during the company's expansion across Europe.
-Established the product’s positioning and brand, leading the creation of all marketing content and collateral.
-Implemented the strategic plan across all channels: PR, digital campaigns, and social.
-Led brand expansion to 7 global cities with branding materials and a local strategic plan.
The Ritz-Carlton Hotel Company LLCMarketing Manager (Pre-Opening team)
Feb. 2013 - Jan. 2015The Ritz-Carlton, Herzliya-Executed the strategic marketing plan throughout the company's expansion across Europe -Implemented the marketing and branding strategies for the luxury hotel chain’s launch -Created GTM business plan, developed all marcom collateral -Led all PR and pre-launch campaigns ($1M per month): billboards, digital, social, e-com
David InterContinental Tel AvivExecutive Assistant to Director of Sales & Marketing
Mar. 2012 - Feb. 2013IsraelDesigned marketing content, managed all marketing channels and led the hotel’s branding and marketing plan
Angel Cosmetics LLCCo-Founder and CEO
Jan. 2009 - Jul. 2011Recruited & trained 30 employees; provided outsource sales training to 250 employees
Elevation RetailBrand Manager
Jan. 2008 - Jan. 2009
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