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Work Background
YADAS WT IMPORTACIONES SASProduct designer
Aug. 2025Bogotá, Distrito Capital, ColombiaSoy el Arquitecto de la Inteligencia de Negocio en nuestros productos. Mi trabajo es asegurar que el diseño de la experiencia del usuario no solo sea intuitivo, sino que convierta los datos brutos en decisiones rentables. Me aseguro de que cada función que construimos tenga un impacto directo y medible en el crecimiento y la eficiencia de la empresa.
YADAS WT IMPORTACIONES SASProduct designer / Product owner
Aug. 2025Bogotá, Distrito Capital, ColombiaSoy el Arquitecto de la Inteligencia de Negocio en nuestros productos. Mi trabajo es asegurar que el diseño de la experiencia del usuario no solo sea intuitivo, sino que convierta los datos brutos en decisiones rentables. Me aseguro de que cada función que construimos tenga un impacto directo y medible en el crecimiento y la eficiencia de la empresa.
SLABCODE S.A.SProduct Designer
Mar. 2023 - Mar. 2025Bogotá, Distrito Capital, ColombiaAt Slabcode, I lead the creative and design department, focusing on building a robust team and integrating user-centered methodologies across all company projects. My role emphasizes the importance of UX and strategic planning as key drivers for rapid iteration, cost reduction, and enhanced product quality. A significant highlight of my work has been the Kiosks 2.0 project for KFC, where I played a crucial role in designing a cutting-edge interactive experience. This project required innovating beyond traditional formats like mobile and desktop, leading to the creation of a seamless, human-centered kiosk interface that aligns with the client's brand values. The successful execution of this project not only met but exceeded client expectations, setting a new standard for digital interactions within physical spaces. Key achievements include: Team Leadership: 👥 Strengthened the design team by fostering a collaborative and creative environment. UX Integration: 🎨 Implemented user-centered design methodologies that significantly improved product outcomes. Innovation in Design: 💡 Led the design of KFC's Kiosks 2.0, introducing advanced UX/UI practices that enhanced customer engagement and satisfaction. Strategic Planning: 📈 Streamlined project workflows, reducing time-to-market and development costs through efficient design processes. Client Satisfaction: 🌟 Achieved high praise from clients for delivering high-quality, innovative design solutions that drive business growth. My passion for design, coupled with a deep understanding of user behavior, drives me to continuously push the boundaries of what's possible, ensuring that every project I lead contributes to the company's vision of creating impactful and memorable digital experiences.
PuntoredVisual Designer - Senior
Jun. 2022 - Oct. 2023ColombiaI design the internal administrative products of the company's main platforms by leveraging focus groups, information architecture, and UX strategies. My work focuses on improving performance and communication across different areas of the company by consolidating high-value data and information from clients and users into one cohesive platform. Key achievements include: User-Centered Design: 🎯 Led the design of internal products through focus groups and UX strategies, ensuring the platforms meet the specific needs of the users. Information Architecture: 🏛️ Developed and implemented an efficient information architecture that streamlined access to critical data and resources, improving workflow and decision-making. Data Consolidation: 📚 Successfully consolidated high-value data and information from clients and users into a single platform, enhancing performance and interdepartmental communication. Cross-Department Communication: 🗣️ Improved communication between different areas of the company by creating products that facilitate the seamless exchange of information. My role has been essential in driving the company's internal digital transformation, focusing on creating efficient, user-friendly solutions that support the company's growth and operational excellence.
StarMeUpVisual Designer
Jan. 2022 - Jan. 2023I worked in a multidisciplinary team focused on developing and improving the user experience of "STARME UP". My contributions included proposing and redesigning the home page, which resulted in a 50% improvement in user interaction. This was achieved through better information architecture, an optimized layout, and a aesthetic-functional composition that aligned with user needs and preferences. Key achievements include: Home Page Redesign: 🎨 Led the redesign of the homepage, improving user interaction by 50% through strategic enhancements in layout and information architecture. Information Architecture: 🏛️ Proposed and implemented an improved information structure, ensuring that users could find what they needed more intuitively and efficiently. Aesthetic-Functional Composition: 🧩 Balanced aesthetics with functionality, creating a user-friendly interface that not only looked good but also worked effectively, driving user engagement. This experience has equipped me with the skills to design and implement user-focused solutions that significantly enhance user interaction and satisfaction.
GlobantVisual designer
Oct. 2021 - Jan. 2023
YADAS WT IMPORTACIONES SASUx - Ui Designer lead
Feb. 2021 - Mar. 2024ColombiaAs the person responsible for making design and UX decisions at the company, I have successfully led the development of a customized platform that integrates all administrative and operational areas, ensuring seamless and effective communication across the organization. This platform has been pivotal in enhancing the efficiency of our business processes, resulting in a more cohesive and responsive workflow. A major highlight of my work includes the creation and implementation of a bespoke enterprise dashboard and administrative platform tailored to our unique business needs. This system has not only streamlined internal operations but also played a crucial role in increasing both online and offline sales across multiple cities where YADAS has a presence. The dashboard provides real-time data and insights, enabling informed decision-making and driving strategic growth. Key achievements include: Platform Development: 🛠️ Led the design and development of a comprehensive, user-friendly enterprise dashboard, facilitating effective communication and operational efficiency. Sales Growth: 📊 Successfully increased the percentage of online and offline sales across multiple regions by leveraging the platform’s capabilities. Seamless Integration: 🔗 Ensured the seamless integration of various business functions, resulting in a unified system that supports the company's strategic objectives. My role has been instrumental in driving the company’s digital transformation, ensuring that our technology solutions are aligned with business goals and contribute to sustained growth and success.
SLABCODE S.A.SDiseñador Ux - Ui Jr.
Sep. 2018 - Oct. 2021Bogotá D.C., ColombiaMe encargo de realizar estudios, pruebas y análisis de datos obtenidos en experiencias con usuarios. Estos datos son utilizados para determinar el mejor camino en el diseño de interfaces, facilitando los flujos de navegación y descubriendo nuevas oportunidades que potencien nuestros productos. He trabajado con grandes empresas como Sofi, Puntored, Automundial, y Prime Energia Colombia, contribuyendo a mejorar la eficiencia y efectividad de sus plataformas digitales. Logros clave: Estudios de usuarios: 🔍 Realización de estudios exhaustivos que identifican oportunidades de mejora en la experiencia del usuario. Optimización de flujos de navegación: 🌐 Simplificación y mejora de los flujos de navegación, lo que resulta en interfaces más intuitivas y accesibles. Oportunidades de crecimiento: 🚀 Descubrimiento de nuevas oportunidades que incrementan el valor de los productos desarrollados.
Grupo SemanaDiseñador gráfico Senior
Jan. 2017 - Feb. 2018ColombiaCreador de contenido y estilo gráfico para el área comercial de la compañía, colaborando con marcas reconocidas como Soho, Semana Educación, Dinero, Jet Set y Fucsia. Logros clave: Diseño gráfico innovador: 🎨 Creación de estilos gráficos que capturan la esencia de cada marca, fortaleciendo su identidad visual. Colaboración con marcas líderes: 🤝 Trabajo conjunto con marcas influyentes en el mercado, garantizando que el contenido refleje su visión y valores. Impacto en la comercialización: 📈 Desarrollo de materiales visuales que impulsan las ventas y mejoran la presencia de marca en el mercado.
ROYAL MEDIA GROUP LTDA.Diseñador Gráfico
Aug. 2014 - Jan. 2018BogotáDirector editorial y de diseño, responsable de la publicación mensual de las revistas Boga y Mi Gente TV. A cargo de la dirección de diseño, campañas BTL y activaciones de marca en los conciertos musicales de la empresa. Logros clave: Liderazgo en diseño editorial: ✏️ Lideré el equipo de diseño y estilo de las revistas Mi Gente TV y Boga, asegurando la coherencia visual y la calidad en cada edición. Dirección de campañas creativas: 🎨 Dirigí el equipo creativo en campañas BTL y activaciones de marca, generando un impacto significativo en los eventos y conciertos de la empresa. Desarrollo de imagen para eventos: 🌟 Desarrollé la imagen del evento más importante de la compañía, los "Premios Mi Gente TV 2014", diseñando el stage, la línea gráfica, y capturando la esencia del proyecto.
36ptDiseñador gráfico Jr.
Jun. 2013 - Aug. 2013Bogotá, Distrito Capital, ColombiaLlegué a 36Pt como diseñador temporal, donde formé parte del equipo que manejaba la cuenta de Warner Bros L.A. Mi trabajo incluyó el diseño de pauta editorial, merchandising, y pauta digital para diversas campañas. Además, desarrollé el look and feel de la constructora Cadinco, asegurando una identidad visual coherente y atractiva para todos sus materiales promocionales.
Media Marketing GroupPasante
Jan. 2013 - Jun. 2013Bogotá, Distrito Capital, ColombiaAllí estuve al frente del diseño editorial de varias revistas de nicho; tales como Centro Comercial Gran Estación, Centro Chía y Flotas la Macarena. Durante este tiempo desarrollé cerca de 8 publicaciones, diagramando y retocando fotografías.
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