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Work Background
CASMarketing Automation Manager
Oct. 2021 - Dec. 2024Directed the planning, development, and optimization of the Eloqua platform, improving automation workflows, and reducing campaign execution time by 20%, while increasing lead conversion by 15%. Managed the implementation, configuration, and maintenance of Eloqua, achieving 99% platform uptime, and supporting a 30% increase in lead generation efficiency. Standardized business rules and processes, reducing data errors by 15%, and enhancing team collaboration through effective naming conventions and data flow documentation. Oversaw data stewardship efforts, ensuring 98% data accuracy, and improving Eloqua's data hygiene and integration processes. Advised cross-functional teams on best practices, resulting in a 20% increase in campaign ROI through optimized marketing automation strategies.
RadwareMarketing Automation and Systems Manager
May. 2018 - Oct. 2021Mahwah, NJManaged the Eloqua platform's installation, configuration, and maintenance, achieving 99% system uptime, and supporting a 30% increase in lead generation efficiency across marketing teams. Maximized the integration of Oracle Sales Cloud, streamlining data flow between sales and marketing, which improved lead conversion rates by 15%, and reduced manual lead management efforts by 20%. Advised teams on best practices for Eloqua system usage, and led training sessions, improving user adoption by 25%, and reducing support queries by 20%. Delivered daily system maintenance and technical support for Eloqua and Oracle Sales Cloud, ensuring 99% uptime, and providing rapid issue resolution to keep campaigns running smoothly. Partnered with key stakeholders to implement automation solutions, improving lead generation by 18%, and increasing campaign efficiency by 20%.
RadwareBrand Automation Manager
Mar. 2017 - May. 2018Mahwah, NJ
Tata Consultancy ServicesEloqua Consultant
Jan. 2017 - Mar. 2017Edison, NJA skilled Eloqua Consultant with expertise in implementing, optimizing, and managing Oracle Eloqua marketing automation platforms. Specializes in designing and executing effective marketing campaigns, nurturing customer journeys, and driving lead generation and conversion. Proficient in analyzing marketing data, integrating Eloqua with CRM systems, and leveraging advanced segmentation and personalization to enhance customer engagement. Experienced in collaborating with cross-functional teams to align marketing strategies with business objectives and deliver measurable ROI. Adept at training and empowering teams to maximize the platform's potential for scalable, data-driven marketing solutions.
AccentureOracle / Cloud Apps-CX - Technology Consultant
Nov. 2014 - Jan. 2017Florham Park, New JerseySpearheaded the deployment for the Continental Europe team, streamlining marketing automation workflows, and improving campaign management efficiency by 20%. Worked with IT to set up subdomains, email addresses, and bounce-back processes, reducing bounce rates by 10%, and enhancing email campaign success. Provided in-depth Eloqua training, resulting in a 25% improvement in platform adoption, and a more cohesive marketing-sales collaboration. Designed a training program with a certification exam for Eloqua users, ensuring 95% user proficiency before production instance access. Established a governance process for reviewing and refining the Eloqua Lead Scoring Model, improving lead nurturing, and sales conversion by 10%.
New York Life & MainStay InvestmentsAutomation System Consultant | Eloqua
Apr. 2014 - Sep. 2014Parsippany, NJCollaborated with marketing, sales, and IT to translate business needs into scalable Eloqua solutions, aligned with compliance and evolving requirements. Served as the Eloqua SME and lead contact, delivering training and automations that reduced campaign build time by 30%. Led data quality initiatives that improved lead routing accuracy and boosted MQL conversion rates by 18% through CRM sync and profiling. Directed end-to-end Eloqua implementation and administration, integrating with Salesforce to support full-funnel campaign execution. Built multi-stage automation workflows that increased engagement by 25% using segmentation, triggered nurturing, and analytics.
Automation System Leaders in Bridgewater NJPart Time Automation System Manager - Oracle Eloqua - Founder
Mar. 2014Bridgewater NJAutomation System Manager of Oracle Eloqua, I leverage expertise in automation strategies to drive business growth and optimize marketing workflows. With a strong focus on streamlining processes, I design and implement cutting-edge automation systems that enhance customer engagement, improve operational efficiency, and deliver measurable results. My role involves overseeing the full lifecycle of automation projects, from strategy development to execution, while collaborating with cross-functional teams to ensure seamless integration with existing systems. Passionate about innovation, I strive to create scalable solutions that support both short-term objectives and long-term business goals.
Heartland Payment SystemsMarketing Automation Manager | Eloqua | Salesforce
Oct. 2012 - Mar. 2014Princeton, NJDocumented and maintained Eloqua data flows, system logic, and integration points, ensuring compliance with GDPR, CASL, and CCPA, and improving audit readiness. Spearheaded end-to-end implementation and administration of Oracle Eloqua, driving a 20% increase in campaign efficiency through automation and seamless Salesforce CRM integration. Evaluated platform performance, implemented best practices, and recommended optimizations that improved marketing automation maturity, and contributed to a 12% YoY uplift in pipeline contribution. Launched multi-stage email programs, landing pages, and lead nurturing flows, contributing to a 25% increase in MQL-to-SQL conversion rates. Translated complex business needs into scalable automation workflows, supporting a 15% lift in lead engagement, and improving campaign deployment timelines.
Dow JonesSystem Integrity Manager | Eloqua | Salesforce
Jun. 2010 - Oct. 2012Princeton, NJThe System Integrity Manager for Eloqua and Salesforce plays a pivotal role in ensuring the seamless operation, integration, and optimization of these critical marketing and customer relationship management platforms. This professional is responsible for maintaining system integrity, overseeing data flow, and implementing best practices for both Eloqua and Salesforce environments. They work to ensure that all systems are aligned with business objectives, troubleshooting any technical issues and optimizing workflows for efficiency. Additionally, the role involves close collaboration with cross-functional teams to drive system improvements, manage upgrades, and provide support to ensure the platforms are fully leveraged to meet strategic goals. The System Integrity Manager also ensures data accuracy, compliance, and security across both platforms, contributing to the overall success of marketing, sales, and customer service initiatives.
Dow Jones & CompanySales and Marketing Automation Manager | Eloqua | Salesforce
Jun. 2008 - Jun. 2010A Sales and Marketing Automation Manager with expertise in Eloqua and Salesforce specializes in driving the seamless integration and optimization of marketing and sales automation systems. This role focuses on implementing data-driven strategies to streamline lead generation, nurturing, and conversion processes. By leveraging Eloqua's robust marketing automation features and Salesforce's CRM capabilities, the manager ensures a synchronized flow between marketing campaigns and sales activities. They are responsible for overseeing campaign design, performance analysis, and continuous improvement, ultimately enhancing the customer journey, increasing sales pipeline efficiency, and delivering measurable ROI. Collaboration with cross-functional teams and stakeholders is key to aligning automation efforts with broader business goals and improving customer engagement at every stage.
Dow Jones & CompanyMarketing Database Analyst | CRM
Jun. 2005 - Jun. 2008Jersey City, NJA Marketing Database Analyst | CRM is responsible for leveraging data to drive marketing strategies and optimize customer relationship management (CRM) systems. This role involves analyzing large datasets to uncover insights into customer behavior, preferences, and trends, which are used to inform targeted marketing campaigns. The analyst collaborates with marketing, sales, and IT teams to ensure the CRM system is effectively capturing and managing customer data. Additionally, they design reports, create dashboards, and track key performance indicators (KPIs) to assess the success of CRM initiatives. The role requires strong analytical skills, proficiency in database management tools, and a deep understanding of customer segmentation, personalization, and data-driven marketing strategies.
DatascopeSales Database Analyst
Dec. 2001 - Jan. 2005A Sales Database Analyst is responsible for collecting, organizing, and analyzing sales data to provide actionable insights that drive business performance. By working closely with sales teams and other stakeholders, they ensure data integrity, design efficient reporting systems, and identify trends that optimize sales strategies. They are skilled in data management tools, advanced analytics, and database systems to generate reports, dashboards, and forecasts. Their expertise helps companies make informed decisions, improve sales efficiency, and support data-driven growth strategies. Additionally, they play a key role in ensuring the accuracy of sales data and developing processes to streamline data collection and analysis.
Medical Logistics, IncDatabase Analyst
Jan. 2001 - Dec. 2001A Database Analyst is responsible for designing, managing, and optimizing databases to ensure their efficiency, security, and reliability. They analyze data requirements, develop database solutions, and support the ongoing maintenance and enhancement of database systems. By leveraging advanced SQL, data modeling, and performance tuning techniques, Database Analysts ensure data integrity and accessibility while addressing the needs of business stakeholders. They also collaborate with IT teams to implement backup strategies, troubleshoot issues, and improve data processes. Additionally, they are proficient in ensuring compliance with data governance standards and developing reports to support decision-making.
3C CompanyDatabase Consultant
Jan. 2000 - Dec. 2000A Database Consultant is an expert in designing, implementing, and managing database systems to optimize data storage, retrieval, and security. With a strong technical background, they work closely with organizations to understand their data needs, offering tailored solutions that ensure efficiency, scalability, and integrity of databases. Responsibilities include evaluating existing database structures, recommending improvements, and providing guidance on best practices for data management. They also assist in troubleshooting and resolving database-related issues, as well as ensuring compliance with regulatory requirements. A Database Consultant's expertise enables businesses to leverage their data assets effectively, driving informed decision-making and operational excellence.
Buck ConsultantsSenior PC | LAN Specialist
Jan. 1997 - Dec. 2000A Senior PC/LAN Specialist is a highly skilled IT professional responsible for managing and maintaining the performance of personal computers (PCs) and local area networks (LANs) within an organization. This role involves troubleshooting hardware and software issues, optimizing network configurations, and ensuring reliable connectivity across the enterprise. The Senior PC/LAN Specialist leads technical support teams, provides strategic recommendations for system improvements, and ensures security protocols are implemented effectively. With expertise in various operating systems, network infrastructure, and IT support tools, this professional also plays a key role in IT project management and user training, contributing to the overall efficiency and growth of the organization.
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