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Work Background
ComfaboyAnalyst I - Marketing
Sep. 2022Tunja, Boyacá, ColombiaLed market research studies and KPI analysis, generating insights that optimized marketing campaign performance, increasing efficiency and reach of institutional initiatives. Managed and executed strategic plans for flagship events such as Festival Reino Comfantasía, Carrera Mujeres de Nuestra Tierra, and Dental Pass Comfaboy. Redesigned the Senior Citizen Program, turning it into one of the company’s flagship projects for 2024. Implemented operational improvements based on KPI analysis, boosting brand positioning and user satisfaction. Designed and executed satisfaction and perception surveys (voice of the customer), delivering actionable findings to stakeholders and executives for strategic decision-making. Developed and updated social service pricing (2023–2025) across Recreation, Tourism, Education, Health, Sports, and Arts, ensuring market competitiveness and streamlining execution processes. Created strategic content for media relations, corporate communications, and social media, maximizing advertising ROI and reinforcing institutional reputation. Coordinated cross-functional teams to design and implement integrated marketing strategies. Key Skills: Market research, KPI analysis, event management, process optimization, digital & traditional marketing, corporate communications, brand positioning.
ComfaboyAnalyst I - Innovation Center
Mar. 2021 - Sep. 2022Tunja, Boyacá, ColombiaLed continuous market trend research in the compensation fund sector, identifying new business opportunities, infrastructure improvements, and potential service expansions. Developed and presented strategic proposals to optimize processes, increase operational efficiency, enhance customer experience (UX), and strengthen Comfaboy’s market positioning in Boyacá. Designed and implemented marketing, internal and external communication strategies, as well as cost-reduction and revenue-growth initiatives. Key Achievements: Coordinated the full rebranding of Comfaboy and its sub-brands for the 60th anniversary, achieving a modernized, people-centered image aligned with corporate objectives. Conceptualized, executed, and launched “La Kaja” Coworking by Comfaboy, a new collaborative workspace. Founded the School of Culture and Service from scratch, improving internal customer service, creating training programs, updating role profiles, and consolidating Comfaboy’s organizational culture. Cooperated with the restructuring of the Marketing & Communications Department, including the creation of the new commercial team. Key Skills: Strategic leadership, brand identity, positioning, market research, project management, rebranding, strategic marketing, brand awareness, multidisciplinary teamwork.
Shake StarsCEO
Nov. 2020 - Feb. 2022Tunja, Boyacá, Colombia- Create the Shake Stars Brand, Concept and Design. - Brand Registration to Colombian Authorities. - Managed day-to-day business operations. - Evaluated suppliers to maintain cost controls and improve operations. - Enhanced operational efficiency and productivity by managing budgets, accounts, and costs. - Trained and motivated employees to perform daily business functions. - Established foundational processes for business operations.
Shake StarsCMO
Nov. 2020 - Feb. 2022Tunja, Boyacá, Colombia- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins. - Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement. - Monitored market conditions to set accurate product pricing and take advantage of emerging trends. - Conducted target market research to discover customer needs and analyze competitor trends.
Alcaldía Mayor de TunjaEncargado de Marketing
Feb. 2020 - Dec. 2020Tunja, Boyacá, Colombia- Advising Entrepreneurs registered in the Activa-T Division to improve their Marketing Skills and designing their Marketing Plans and Media Optimization. - Help small and mid-size companies in the implementation of Covid-19 Biosafety Protocols. - Designing Economic Reactivation Strategies as "Festival Tunja Gastronómica 2020" and Peasant Markets "Del Campo a Tu Casa"
Unicentro TunjaCMO
Apr. 2019 - Oct. 2019Tunja, Boyacá, ColombiaPlan, design and execute all the marketing and communications activities, promotion, sales and events leading to the Mall recognition. Create and execute the annual Marketing and Media Plans. Generate strategies and KPIs for the Marketing And Communications Department. Develope sales strategies to promote the mall services, brands and products. Update the advertising spaces portfolio and brands involved. Design and execute the annual budget of the Marketing Department ($750M COP) for events, campaigns, giveaways and advertising spents. Increase the Mall Visitors by +6K Month Over Month Improve Mall Perception in Tunja's Society,
Unicentro TunjaMarketing Director
Apr. 2019 - Oct. 2019Tunja, Boyacá, ColombiaPlan, design and execute all the marketing and communications activities, promotion, sales and events leading to the Mall recognition. Create and execute the annual Marketing and Media Plans. Generate strategies and KPIs for the Marketing And Communications Department. Develope sales strategies to promote the mall services, brands and products. Update the advertising spaces portfolio and brands involved. Design and execute the annual budget of the Marketing Department ($750M COP) for events, campaigns, giveaways and advertising spents. Increase the Mall Visitors by +6K Month Over Month Improve Mall Perception in Tunja's Society,
Acomedios Publicidad & Mercadeo LTDAMedia Coordinator
Jun. 2018 - Aug. 2018Bogotá D.CCoordinate client requests and workflows for the media team, satisfying their ATL, BTL and Digital needs. Creation of advertising schedules according to target research, generating additional value for our clients in the development of campaigns. Keep track of approved media plans = Quality Assurance. Budget optimization to achieve clients expectatives (reach, brand positioning, lead generation) Contact and control of different supply companies for advertising campaigns,
ComparaMejor.comMarketing Coordinator
Jan. 2016 - May. 2016BogotáResponsabilities Executing the strategy for contents, social networks and public relationships of ComparaMejor.com. Working together with the Content (creating the content schedule and editing and approving texts) and Advertising Agencies. SEO (webpage traffic monitoring). Making of copys for all the communications of the company, internal and external. Community Manager (Facebook, Twitter, Google+ and LinkedIn), Support in all the public relationship activities, follow up and development of events and financial forums to help the branding of ComparaMejor.com
Newell RubbermaidTrade Marketing Assistant
Aug. 2014 - Aug. 2015Bogotá, ColombiaResponsabilities • Creation and development of promos for customers, its forecast and the POP material, follow up and achievement of all of them. • Management and registration of information of the Rewards Program, designed for the dealers salesforce (Developing a webpage system for 2015) “www.clubdebeneficios.com.co” • Design and schedule all the Specialist School lessons, a program created to train the dealers salesforce. Total support to the brand representatives with product samples for sales opportunities and customers loyalty. Requisitions in SAP. • Control and management of a more than USD$300K budget of the Rubbermaid Commercial Products line. Achievements • Increase the Sell-Out of the product line in more than USD$500K with the submitted promos. • End the Rewards Program 2014, creating satisfaction and Brand remembrance in the dealers salesforce, continuing with the program in 2015, it increased the Sell-Out in 38%. • Creation of processes to improve order and tracing of the suppliers services, design and deliver of POP material (leading the creating team in charged). • Coordinate Business Reviews and make presentations to show business results, large and important meetings for the quarter reviews, new promos releases and strategies. Habilities Remarkable supplier management, learning speed and development of events and meetings, teamwork and support to the dealers sales force, order, efficiency and effectiveness leading the Rewards Program, with a high improvement of the points redemption and rewards delivery according to the salesforce.
Walt Disney WorldCast Member of Merchandising, Food & Beverage
Jul. 2012 - Jan. 2013Orlando, Florida AreaResponsabilities First trimester dedicated to the logistics of the Fast Food Restaurant “Pinocchio Village Haus” at Magic Kingdom, taking care of the guests entry and capacity of the tables (400 people), and second trimester in Merchandising, sales, logistics and strollers rental at the entrance of the park (Magic Kingdom) Achievements Give an excellent customer service demonstrated with “Congratulation Cards” given by managers, the Disney magic is kept and created by its people, that way they remain as the biggest entertainment company of the world. Habilities Remarkable customer service, personal relationships, creativity and teamwork.
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