Blue HatSocial Media Executive
Jun. 2019 - Jan. 2022Beirut, Lebanon1. Content Creation
- Identify and understand the wants, needs and motivations of key audiences for the
client’s brand
- Write blog entries, Social Media posts, articles, newsletters, communications materials,
and material for client’s social media channels
- Copywrite and edit content in EN & AR 2. Community Management
- Publish posts on client’s social media channels successfully and in timely manner
- Moderate and manage online feedback from fans and clients
- Engage with fans and maintain their loyalty to brands through active community
management
- Continuously test for best timings and best practices to post on client’s social media
channels 3. Online Marketing
- Create, manage and grow the client’s presence through blogs, newsletters, Twitter,
Facebook, Instagram and other strategically relevant online properties
- Manage incoming media requests, creating, executing and measuring ads campaigns
- Be responsible for creating strategic marketing/communications plans to meet the KPIs
set in yearly strategy
- Plan and organize clients events and plan meetups, giveaways, competitions, or special
coupons, etc... and ensure their success 4. Analytics & Reporting
- Use Google Analytics and other measurement tools to provide reports on metrics, and
continually.
- Find ways to improve on those metrics through constant testing and taking on new
initiatives.
- Take initiative by reviewing work and recommendations in light of analytics for strategic
accuracy and determining next steps.
- Create social media reports that include a list of the numbers referring to the important
numbers and KPIs such as (engagement rates, number of followers, comparative numbers,
benchmarking, etc..) along with thorough analysis that explains the change in numbers.