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Work Background
Omnicom ProductionGlobal Business - Account
Feb. 2021Tokyo, JapanPlayStation 5 - Production
Stellantis Group - Production / Media Rights
MullenLowe GroupSenior Program Manager
Feb. 2020 - Mar. 2021Tokyo, Japan
AsianceDirector of Operations, Japan (Luxury Retail and F&B)
Jan. 2018 - Feb. 2020Tokyo, Japan
Dubai TourismDigital Marketing SoMe Content Lead - MC & Presenter (Luxury Retail & F&B)
Jun. 2014 - Dec. 2017DubaiIn aim to achieve Department of Tourism Commerce and Marketing's vision "20 million tourists per year by 2020", DTCM implemented a rigorous global branding campaign where promotional videos became a crucial component to reach our target audiences/ markets in order to place Dubai as the most desired destination in all eight pillars; shopping, gastronomy, heritage and culture, adventure, families/kids, spas, beaches and events. Noticing the power of influence on purchasing decisions via Digital Marketing especially for retail/fashion, below are projects that were created, curated then lead to optimize the reach to our viewers. "Rendez Vouz in Dubai":
Project lead and helped to produce. The objective of these videos were to showcase Dubai as the ultimate romantic getaway destination according to our key target markets (German, Russia, China) by using social media influencers as the characters in the videos. The series of these videos touched on eight pillars: shopping, gastronomy, heritage and culture, adventure, families/kids, spas, beaches, and events. It gained a total view of over 2 million views across all social media platforms. September issue DXB (luxury retail ):
Project lead and produced fashion videos to invite the audience to have a peek into the most exclusive fashion scenes in Dubai by doing a live coverage for fashion shows, exclusive events where socialites of Dubai spoke and reflected on the hope for Dubai as the next melting spot city of fashion. Retail (Luxury Fashion/ shopping): Who wore what Wednesday for Dubai Shopping Festival : Project lead, produced and hosted series of social media digital contents in aim to place Dubai Shopping Festival as an ongoing activation as well as to place Dubai on the map as the next luxury fashion capital of the world for both fashion hub and retail businesses. Interviewees included profiles such as Nicole Richie, Giuliana Rancic, Hu Bing, and many other influencers specifically in luxury fashion.
hearty magazinee- Public Relation / Content Editor
Apr. 2012 - Jul. 2014Manhattan, New York City• Member of the pre-launching team (14 day PR outreach)
• Press release and e-mails to fashion blogger contacts
• Maintained and created relationships with current and potential clients
• Created and organized client lists for all events
• Assisted with photo-shoots in New York and London
• Designed their new websites’ layout and content
• Excel data entries and analysis of company’s monthly profit
• Participated in executive office meetings
Louis BostonMarketing Assistant
Nov. 2011 - Apr. 2012Boston, Massachusetts• Responsible for styling mannequins and in-store displays
• Designed women’s floor section of
• Recognized for contributing strategic ideas to reach out to customers in different parts of the state
• Promoted upcoming events and exclusive jewelry pieces through meetings with advertisers, photographers and prospective clients
• Supervised numerous photo-shoots for the new inventories to display to our clients
• Designed work stations for Brioni, Kiton, Thomas Tait and many more for their workshops the store hosted
• Recognized for contributing strategic ideas to reach out to customers in the different parts of the states
• Advised photo-shoots for the Boston Improper Magazine
hearty magazineEvent Coordinator, e-PR Intern
Oct. 2010 - Oct. 2012• Designed their home page on Blogger.com
• Competitive analysis
• Planned magazine events
• Translated newsletters to Japanese for global expansion purpose
• Official photographer for magazine’s events
• Developed and implemented promotional strategy via celebrity exposure
• In charge of all social media activities (Twitter, Tumblr, Facebook, Blogger)
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