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Work Background
AppleSr. Internal Comms & Engagement Producer
Jun. 2020 - Jan. 2025Cupertino, California, United States & Home Strategic partner to senior leadership to drive internal communications and engagement across a global Services organization of 15,000 employees. Developed and implemented initiatives to strengthen internal brand identity and enhance cohesion among leadership and teams. Aligned strategies, experiences, and programs with the People team to effectively inform, connect, and inspire employees worldwide. Collaborated closely with leaders and creative teams to integrate impactful events, learning opportunities, coaching, and development initiatives into the organizational culture.
AppleBrand Integration Manager - Services
May. 2017 - Jun. 2020CupertinoProvided strategic and executional leadership across Marketing, Product, Creative, and Business teams to develop global marketing campaigns. Served as the central point of contact ensuring collaboration and effective communication between cross-functional teams and senior leadership. Proactively mitigated risks and crafted effective solutions enabling continued forward momentum. Managed and developed a team of producers and artists that service all lines of business in our marketing organization. Produced internal communications efforts across lines of business.
AppleManager, Cross Functional Content Production
Feb. 2008 - Apr. 2017Organized and lead workflow for integrated marketing campaigns, including print, digital, broadcast, PR, and OOH deliverables. Quarterbacked the development and management of content (hardware, lifestyle imagery, and software) used throughout marketing deliverables. Partnered with Business Affairs to build a licensing pipeline. Built and nurtured relationships with vendors, external groups and inter-department groups throughout Apple. Contributed to the growth and development of our teams all around the world. Created a comprehensive process allowing Apple’s Marcom group to control all rights managed content globally for iPhone, iPod family, iTunes and AppleTV. Successfully launched all marketing assets for iPhone, iPod, iTunes and Apple TV software and hardware advances since 2008.
Anderson DDB Health & LifestyleArt Buyer / Image Producer
Aug. 2003 - Jan. 2008San Francisco Bay AreaProduced original photography and illustration for print collateral, print ads, events/trade-shows, and websites. Researched and purchased all third party assets and negotiated licensing fees and usage rights. Managed production budgets for broadcast, photography, and illustration. Monitored usage rights for all visual assets to ensure usage contracts are honored. Managed electronic database of visual assets and controlled what images were being used by outside/partner agencies. Produced radio and video commercials with outside vendors.
Zimmerman AdvertisingAccount Executive/Operations
Jan. 2001 - Jul. 2003San Francisco Bay AreaManaged advertising activities for 32 automotive retail clients, including creative development (broadcast & print), media planning, direct mail, direct response, competitive analysis and co-op. Provided analytics for each campaign. Created process and training for incoming Account Executives.
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