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Work Background
S&P Global Commodity InsightsSenior Manager, Marketing Automation
Mar. 2016Houston, Texas Area1. Managing Marketing Automation Processes
- Collaborated with Commercial Operations to enhance the marketing automation platform (Marketo)
- Designed process improvements to advance marketing growth and retention goals
- Stewarded best practices in database utilization and strategy for segmentation and analysis
- Drove briefing efficiencies, cutting time to file by 20% and significantly reducing team SLAs - Consulted on a migration from two marketing automation platforms to one
- Streamlined processes, roles, data flows, and more after a major merger
- Created a system and trained team members to utilize the marketing automation platform 2. Team Leadership and Development
- Managed a team of technical marketing automation resources across multiple regions
- Directed the creation of automated workflows to engage prospects and customers
- Established a Marketing Academy to enhance the onboarding experience for new starters
- Cultivated a culture of continuous learning and development across marketing functions 3. Managing Marketing Budgets
- Implemented cost-saving measures by outsourcing a team, reducing the expenditure by half
- Negotiated with vendors to manage cost impact of rapid growth of the marketing team and initiatives 4. Utilizing Technology to Optimize Programs
- Leveraged our customer data platform (CDP) to increase open rates 133% and click through rates 49% 5. Driving Continuous Improvement and Innovation
- Lead the implementation of demand creation best practices
- Collaborated with global marketers across 5 disciplines to build programs supporting their goals
PlattsProduct Marketing Manager
Jan. 2013 - Mar. 2016Worked closely with the power and gas management team, editors, analysts, sales and IT to develop go-to-market strategies, campaigns and value propositions for new products, enhancements to current products, and re-launches, focusing on Coal, LNG, and European Power & Gas products. Managed temporary staff (interns) who were brought on to support these efforts. Developed a system to efficiently track marketing budget, estimates, and marketing-reported spend against what actually hits the finance ledger, for every marketing activity under the Power & Gas budget.
EcohatsBusiness Owner/Partner
Jan. 2010 - Dec. 2010Set up and ran the business, developing product strategy and pricing strategy. Worked with local markets to sell the product.
PlattsField Marketing Manager
Aug. 2008 - Dec. 2012Provided marketing support for Platts' power, natural gas, metals, steel, maps, and UDI products, focusing on the Americas region as well as some global programs. Increased marketing program results year over year while decreasing number of programs; inquiries grew 109%, and leads grew 73% YOY Managed marketing interns who contributed to these efforts. Participated in business process redesign, including introducing SharePoint custom lists as a way to manage global marketing budgets and activities, internal requests, the collateral library, and events. Executed multi-channel B2B marketing programs for lead generation, thought-leadership, e-commerce, nurturing, and retention objectives. Coordinated and marketed webinars, with up to 1,000 registrants and 700 attendees. Produced and marketed Platts forums in the Americas region for the power/gas sector. Engaged in ongoing content creation such as marketing collateral and sales enablement tools. Determined and executed event marketing for both internal and external conferences. Secured advertising and developed ads for web and print advertising.
RediClinic, LLCSenior Marketing Associate
Nov. 2005 - Jun. 2008Organized new product launch committee, working with operations and finance to execute plans Created new product packages by bundling existing products and services to support quarterly promotions, managing the new packages from concept to retirement Overhauled the pricing strategy and defined a new approach for over 300 products Created an online marketing material fulfillment system for 200+ users with multiple user categories, managing the level of access for each category Analyzed customer behavior to deliver product and pricing recommendations to senior management Executed new product, customer satisfaction, and competitive research to develop product road maps Created and managed the customer-facing website Planned and executed marketing and pricing promotions for all clinics Developed internal and external collateral and communication for all clinics Re-engineered and created business processes to increase efficiency Provided Spanish translation for marketing materials
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