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Work Background
ANTHONY LENTSenior Marketing Associate and Designer
Jan. 2024New York, New York, United States
ANTHONY LENTMarketing Associate and Designer
Aug. 2021 - Jan. 2024New York, New York, United States• Spearheaded the transformation of the company newsletter from irregular and inconsistent to a dependable and engaging communication channel. Achieved significant improvements in open rates and click-through rates through strategic content curation and visually appealing design.
• Implemented audience segmentation techniques to tailor communication and marketing efforts.
• Manages the company website, driving regular updates to graphics and content. Ensures the website remains current, relevant, and aligned with the brand's visual identity, resulting in enhanced user experience and online presence.
• Collaborates with photographers and oversees photo selection to maintain a consistent visual style.
• Assists with production tasks as needed, demonstrating adaptability and a willingness to contribute to various aspects of the company.
Hylink Digital SolutionsJunior Designer and Illustrator
Jan. 2019 - Jul. 2019California• Collaborated on successful brand pitches for TCL, Culturelle, BrandUSA, and more.
• Created mockups for branded events and enhanced communication between team and client.
• Ensured the company's design language remained culturally and linguistically appropriate for a Chinese audience.
• Cultivated professionalism in interns, and oversaw their growth with scheduled checkins and assignments.
Development Office at the Art Center College of DesignStudent Caller
May. 2014 - Dec. 2015Greater Los Angeles AreaThis job involved calling school alumni, and other connections of the school in order to build rapport and increase donations toward its educational fund. I had a script to follow but was free to modify or adapt it according to individual situations. A memorable part of working there also included collaborating with the team in order to keep a productive culture going in the workspace.
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