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Work Background
JSA ConsultingOwner
Oct. 2023New York, United States
Factory 360Account Director
Sep. 2017 - Oct. 2023New York, United States• Served as account lead on Apple Pay and other Fortune 500 companies; scaled field marketing campaigns by +230% in < 2 years; hired, developed, and led four new, specialized teams comprised of 15 people across activations, partnerships, and operations • Increased agency revenue by 200% year-over-year for three consecutive years, including signing +$2MM in new business in a single quarter in 2024 • Increased and managed client budgets ranging from $1MM - $10MM+, including successfully resolving budget shortfalls of $30-$100k by renegotiating with vendors and creative internal resourcing • Expanded agency participation in Meta’s internal event program from one-off activations to 10 simultaneous events activated in < 8 weeks, leveraging operational excellence and strong cross-functional collaboration between internal and external partners • Expediently delivered successful $1MM marketing campaign for GrubHub in < 7 weeks and -10% under-budget • Developed and automated operational tools and pipelines—streamlining workflows, reducing data errors, and enhancing reporting accuracy to cut manual work by 50%+ and improve efficiency at scale • Mentored 10 junior marketing team members with a focus on long-term career development, leading to multiple promotions internally and successful external placements • Promoted in 2018 for strong leadership, operational efficiency, and significant business growth •
JSA ConsultingOperations & Strategic Planning Consultant
Aug. 2015 - Sep. 2017United States• Conducted complex operations, project management, and financial management functions for ultra-high-net-worth technology entrepreneurConducted complex operations, project management, and financial management functions for ultra-high-net-worth technology entrepreneur
SF Pride at SFLGBTCC IncOperations Manager
Jun. 2010 - Sep. 2015San Francisco, CA• Led end-to-end operations for large scale annual festival, ensuring smooth logistics and timely execution of 23 individual events across 23 separate soundstages • Managed budgeting and vendor relations for all event infrastructure (e.g., overnight builds of sound stages, general festival infrastructure, and sponsorship activation spaces), and safety measures • Coordinated cross-functional teams, including production staff, performers, and vendors, to ensure seamless integration of logistics, schedules, and deliverables • Identified and implemented process efficiencies across centralized databases to update all disparate stakeholders and reduce operating costs • Acted as the key point of contact for all operational and logistical concerns, managing 5 team members and external partners to meet event goals
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