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Work Background
Board Member
Connecticut Art Directors ClubBoard Member
Apr. 2025Hartford, Connecticut, United States
Managing Senior Art Director - Blue Buffalo
Blue BuffaloManaging Senior Art Director - Blue Buffalo
Apr. 2019Wilton, ConnecticutCo-manages a 30+ person creative department including vetting and overseeing freelancers. Art directs and manages quarterly campaigns from concepts to photo/video shoots and finalizing assets and style guides with the Brand Experience team. Manages retailer needs with the Omni Shopper Marketing team for Target, Walmart, BJs, Kroger and Amazon. Also has experience working with pet specialty brands Chewy, Petco and PetSmart. Works with traffic/project coordinators to create and manage team workflow. Oversees design to maintain brand consistency across all designers, art directors, production companies and agencies.
Senior Art Director
Blue BuffaloSenior Art Director
Mar. 2014 - Apr. 2019Wilton, CTDeveloped large scale environment signage and decor for in-store retail, trade shows and events to create a fully immersive branded experience. Lead designer on the brands IPO/Nasdaq take-over of Times Square. Initiated the @bluebuffalo Instagram account, including photographing seasonal products, art directing the voice, look and feel while working with a team to develop concepts for contests, content and engaging followers. Design and concept assignments that meet BLUE's marketing and communication goals including, package design, interactive, print advertising, collateral materials, in-store support, internal materials, as well as assisting with aspects related to TV and over all marketing support to retail partners.
Freelance Graphic Designer
Blue BuffaloFreelance Graphic Designer
Jan. 2014 - Mar. 2014Wilton, Connecticut
Freelance Senior Designer
USTAFreelance Senior Designer
Nov. 2011 - Dec. 2013White Plains, NYWorked closely with the marketing department on meeting and event collateral including printed materials, PowerPoint and Keynote presentations, event specific apparel design and signage for events around the US Open.
Owner & Creative Director
mootsa design, LLCOwner & Creative Director
Jan. 2011 - Dec. 2021Stamford, ConnecticutBoutique design studio providing brand identity, print design, promotional marketing, event design, photo-shoot staging and assisting and social media maintenance to a variety of clients.
Freelance Graphic Designer and PhotoShop Expert
341 Studios, LLCFreelance Graphic Designer and PhotoShop Expert
May. 2010 - Feb. 2014Darien, CTFreelance designer for a virtual marketing & design studio. Responsibilities included: Photo retouching and enhancing, branding/logo design, promotional and marketing materials. Key team member on mobile app, website, blog and email marketing design and development.
Creative Lead & Founder
Come Together Studios, LLCCreative Lead & Founder
Jun. 2008 - May. 2011The Hudson Valley in NYDeveloped and designed in house brand identity and aesthetic including trade show booth, blog, social media outlets and customized template website. Developed unique album & stationery design for deliverables. Post-production on digital image files, photo retouching and enhancing. Photo-shoot staging and assisting.
Senior Graphic Designer
Studio 210Senior Graphic Designer
Jun. 2005 - Aug. 2009Norwalk, CTCreated large format signage for events, stadiums, art installations to create fully immersive branded environments. Corporate event design including invitations, signage, decor and hospitality activities. Design development for affinity credit cards and gift cards for MasterCard. Created and maintained co-branding for corporate sponsorship logo development and identity guidelines. Designed Point-of-Sale signage and promotional materials. Worked with team on design and functionality of a web based approval system.
Junior Graphic Designer
Studio 210Junior Graphic Designer
Jan. 2001 - May. 2005Norwalk, Connecticut, United StatesSupported Senior Art Director on designing print materials, decor, welcome kits, emails and large format signage for MasterCard sponsored hospitality events. Created sponsorship logo lock-ups for MasterCards sports and entertainment sponsorships. Worked with translation houses and proofreaders on translated documents for international projects.
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