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Work Background
SpotOn Digital MediaBrand Marketing Consultant
Jan. 2025Tampa, Florida, United StatesPartner with cross-functional teams to deliver strategy-driven brand solutions for clients across diverse industries. Lead client discovery sessions, persona workshops, and brand audits to uncover actionable insights. Develop and present proposals focused on ROI-driven growth across digital and print marketing channels. Oversee brand design implementation and campaign execution, ensuring alignment with marketing objectives and customer experience. Collaborate on the development of 6-month strategic retainer initiatives, driving long-term value and elevating omni-channel brand presence. • Lead target audience research, persona workshops, and discovery calls to inform strategy and shape messaging for diverse clients
•Audit competitor websites and industry leaders to uncover brand opportunities and build data-informed visual direction
•Develop and present ROI-focused proposals to clients, outlining print and digital strategies that supported business growth goals
•Directed the brand identity rollout across omni-channel marketing materials, including print collateral, social campaigns, investor presentations, and email marketing
• Collaborate with marketing and creative teams to build cohesive brand systems, ensuring consistency across the customer journey
• Project management across OMNI-channel marketing initiatives.
Masonite®Graphic Designer
Oct. 2022 - Jan. 2025Tampa, Florida, United StatesPartnered with Retail and Channel Marketing teams to deliver brand-forward campaigns that drove product visibility, supported national retailers, and strengthened customer engagement. • Directed the design and execution of 300+ print and digital assets across retail campaigns—contributing to Masonite receiving Vendor of the Year (2023) from The Home Depot and Lowe’s
• Developed and implemented a creative services SOP, streamlining internal workflows and positioning the design team as a strategic center of excellence
• Organized and optimized a 200+ asset collateral library, improving accessibility and accelerating cross-team campaign execution
• Collaborated cross-functionally with marketing, product, and sales to develop campaign concepts aligned with channel goals and customer insights
• Championed community engagement efforts, earning the ESG Community Partner Award for leading volunteer initiatives and grant writing for local nonprofits
Mon Petit Paper Co.Founder and Owner
Jan. 2019Tampa, FLFounded and established a boutique branding and letterpress studio specializing in high-impact print collateral and cohesive brand experiences. Leveraged design and marketing expertise to grow client brands through tailored visual identity systems, print strategy, and cross-channel storytelling. Built long-term client relationships and led end-to-end creative operations—from brand audits and concept development to production, packaging, and online experience. • Developed strategic brand identities and print collateral for clients including Duba, GILK Design Build, MKDS, DOXA, Off Colony, RedLetter1, and Event Lab.
• Generated $30K+ annual growth through strong client relationships and consistent delivery of high-quality, on-brand work
• Built a 6K+ social media audience and launched a custom WordPress site to enhance the customer journey and increase conversions
• Managed full-cycle creative projects from brand audits to final production—balancing creative direction with operational excellence
Old Gold Small BatchDirector Of Sales And Operations Management
Jan. 2013 - Sep. 2018Tampa/St. Petersburg, Florida AreaManaged sales and communication for domestic and international accounts. Managed operations for product manufacturing, order fulfillment, marketing, public relations, record keeping and business organization. Skilled at communication and customer satisfaction.
REDLETTER 1, LLCSales and Operations Manager
Jun. 2011 - Jun. 2019Tampa/St. Petersburg, Florida AreaSales and Operations Manager for prominent studio in Tampa, FL. Managed responsibilities as first point of communication for industry renowned and highly sought after business. Secured new sales, assisted clients and secured loyal business through consistent and personalized communication.
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