Innovative and dynamic professional with proven ability to blend creative vision with strategic thinking across omni-channel platforms.
Skilled in uncovering and expressing unique identity through strategic storytelling, rooted in research and customer insight. Guide clients in building cohesive, conversion-focused experiences, elevating perception, deepening customer connection and increasing brand consistency across social, digital and print.
Expertise in conducting brand audits, industry research and competitive analysis to inform visual concepting and customer experience.More...
Kelly Friar
Vice President of Marketing@SD Advertising
Verified
Kelly Friar is a dynamic marketing and brand strategist with over 20 years of experience leading national campaigns, public relations, and brand development initiatives. With a career spanning leadership roles at agencies, startups, and global brands, Kelly has driven impactful strategies for clients across industries including higher education, tech, healthcare, entertainment, industrial manufacturing, not-for-profit, government, energy and travel. Her work includes rebranding legacy companies, executing large-scale media buys, and managing franchise communications for over 200 markets. She currently leads Monk Advertising as Principal Owner and serves as Vice President of Marketing at SD Advertising. Kelly served on leadership teams with The Junior League of Tampa Bay and the University of South Florida’s Digital Marketing Advisory Board. She is also a two-time nominee for the Tampa Bay Business Journal’s Business Woman of the Year Award. She holds a B.S. in Public Relations and Campaign Communications from Ball State University.More...