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Work Background
UNSWAcademic Tutor
Jul. 2024Sydney, New South Wales, AustraliaPost-graduate tutor in Journalism, Public Relations and Social Media
The Kids' Cancer ProjectHead of Marketing and Communications
Sep. 2023 - Sep. 2024Rosebery, New South Wales, AustraliaHead of Marketing and Communications at The Kids’ Cancer Project through developing and implementing effective brand strategies, marketing initiatives, and communication campaigns to grow revenue, audience and deepen engagement to build relationships and donor connection. Lead and actively participated in driving the organisation strategically and operationally to meet business all objectives. • Provided expert advice, recommendations and strategic support to the Chief Executive, Board, and cross-functional teams to contribute to whole of business planning and governance. • Lead and recruited marketing and communications team that operated as an internal agency to cross-functional teams. Accountable for deliverables across organisation from website, annual reports, all marketing collateral including newsletters eDMS, DMs, brochures etc as well as all social media paid and organic. * Recruiting, mentoring and coaching of marketing team consisting of specialists in visual design, content/copywriting, and digital media; assisting reports in achieving their key deliverables and supporting their personal development. * Delivered strategic marketing plan for organisation including new Brand campaign ad and strategy for TV, Radio, OOH and Social Media to be rolled out over 24 months from planning through to conception, scripting, casting, filming and editing working with external agencies. Managed advertising spend, PR strategy, marketing and multiple events for multiple campaigns. • Ensured alignment of the marketing strategy to The Kids’ Cancer Projects business strategy, keeping pace with emerging technology, consumer behaviour and marketing environment. • Managed marketing and communications budget, measuring effectiveness and outcomes; worked with cross-functional teams on budget setting, measuring effectiveness of campaigns and appeals.
TV BingeBox PodcastShowbiz reporter, TV & Film Reviewer
Mar. 2023 - Aug. 2023
Mercy Works LtdCommunications and Fundraising Coordinator
Aug. 2021 - Oct. 2023Sydney, New South Wales, AustraliaProvide consistent brand messaging, stories and strategies via the various Mercy Works mediums and platforms including website and social media. Coordinate the implementation of community education, advocacy and engagement events across Australia, PNG, Timor-Leste and The Philippines.
News CorpColumnist
Jan. 2017 - Mar. 2022Surry Hills, New South Wales, AustraliaSocial columnist & Feature writer for Wentworth Courier
Network TenRegular TV panelist
Jan. 2015 - Mar. 2023Pyrmont, New South Wales, AustraliaRegular Guest Panelist | Studio 10 | Network 10 Guest Panelist | The Project | Network 10
Fairfax MediaSocial Columnist, The Sun Herald + Entertainment and Lifestyle Reporter smh.com.au
Feb. 2010 - Jan. 2015
News Corp AustraliaSocial Columnist | The Sunday Telegraph
Jan. 2004 - Oct. 2004
FoxtelPanelist Beauty and the Beast | Entertainment Reporter 2GB & 2DAYFM
Jan. 2000 - Jul. 2004
News CorpFounding Editor | Sydney Confidential
Jan. 2000 - Jan. 2004
News Corp AustraliaNews Reporter | The Daily Telegraph
Oct. 1998 - Jan. 2000
News Corp AustraliaCadet Journalist | The Australian Newspaper
May. 1997 - Oct. 1998
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