Work At Home Mums (Australia & New Zealand)Founder of Work At Home Mums Est 2007 Sold Business Jan 2017
Jul. 2007 - Jan. 2017Newcastle, Australia2007-2017 Work At Home Mums (Founder) Sold Business in Jan 2017
Recognition includes magazines, radio, print media and TV.
No money spent on advertising or SEO
Securing page 1 Google organic rankings on high-competition phrases from 2007-2016
Milestones include growing site 0 to 30K + uniques/month, Facebook community of 26K+ Australian Fans, 6K Fans on Twitter
Grew database sign-ups to 10K
Positioned and trademarked WAHM
Generated PR, engagement and commercial revenue Inspired by my own career and lifestyle transition. I created the WAHM Movement in 2007. I sold the business in January 2017. My purpose was to connect, inspire and fulfil the needs of the fantastic talent pool of skilled mothers in Australia and New Zealand. My Journey
Established with no start-up capital but with big ideas as one of the first in the market, the success of this site pioneered the emergence of Australian mummy bloggers and the acronym WAHM. Recognised as a thought leader and pioneer - An advocate for flexible working and work-at-home
A spokesperson for at-home careers expert in national tier-one media – including Sunrise, The Morning Show, the Daily Telegraph and Sydney Morning Herald Commercialised business development opportunities presented by the WAHM audience – Lifestyle Careers, Lifestyle Recruitment, Return To Work Mums