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Work Background
Guggenheim MuseumAssociate Director, Digital Experience
Oct. 2019 - Feb. 2025Greater New York City AreaSteered the technical and content strategies for the Guggenheim's website and app. • Developed the product roadmaps for owned digital platforms based on audience needs and institutional business objectives
• Set and monitored KPIs, optimizing key pages and features to facilitate visit planning and program engagement
• Collected and analyzed qualitative and quantitative engagement data to map out user journeys and inform strategy development
• Championed accessibility through inclusive content, information architecture, and design
• Managed the production of Guggenheim Articles, developing the editorial calendar, identifying writers and subject matter experts, and guiding each piece of content through the editing and production process
• Led a cross-functional team and develops Agile-inspired lean processes that facilitate cross-departmental collaboration
• Guided the successful execution of corporate- and federally funded digital initiatives
MtnScoop.comHead of Content
Oct. 2018 - Aug. 2024Editor-in-chief and primary content strategist for MtnScoop.com, a website dedicated to helping people make the most of their time in the great outdoors. ∙ Steers overall content strategy, identifying creative ways to keep pace with evolving trends in the travel and outdoor recreation spaces while supporting larger business goals
∙ Edits, proofreads, and produces all content, including articles, resort and product reviews, press releases, and rankings lists
∙ Advises on all areas of the business from a content perspective
∙ Manages relationships with freelance content creators
BBC Global NewsDeputy Travel Editor
Feb. 2017 - Oct. 2019Greater New York City AreaLed day-to-day editorial operations and social media initiatives for BBC.com's Travel section. • Commissioned articles, videos, and photo essays, including five of the top 10 performing stories of 2018
• Identified trends in audience data that informed adjustments to commissioning practices that led to increased readership
• Slashed error rate by implementing rigorous fact-checking procedures
• Boosted social media followings by 15% with platform-specific content strategies that emphasized brand awareness and engagement
U.S. News & World ReportSenior Product Manager
Jul. 2015 - Feb. 2017Washington D.C. Metro AreaHelmed the creation of one of U.S. News's most complex rankings products. • Created the Best Places to Live ranking product, which became one of the company's top five performing rankings products within two years and supported custom ad campaigns
• Developed a first-of-its-kind ranking methodology using U.S News proprietary data from various verticals across the organization
• Managed multi-functional teams using an Agile approach • Represented the Best Places to Live product to internal and external stakeholders to achieve buy-in and secure resources
McMURRY/TMG, LLCEditor, Brand USA
Sep. 2014 - Jul. 2015Boosted international tourist interest in the U.S. National Parks through dynamic multichannel content marketing strategies. • Created and managed editorial calendars for multiple digital channels
• Optimized content with key search terms to drive traffic and online visibility
• Developed and maintained relationships with freelance writers across the country
• Conducted on-camera interviews with cast and crew of the MacGillivray-Freeman Films IMAX feature "National Parks Adventure"
• Cultivated relationships with members of the clients' organizations at various levels of seniority and influence
U.S. News & World ReportLead Travel Editor
Dec. 2011 - Sep. 2014Washington D.C. Metro AreaDirected the launch of significant consumer advice content products that solidified U.S. News' standing as a lead resource in the travel media sector. • Conceived and designed the vertical's tentpole ranking products, including Best Hotels, Best Travel Rewards, and Best Cruises
• Conducted quality assurance of front- and back-end features in preparation for the initial
website launch, and subsequent product launches
• Oversaw product and editorial calendars, ensuring alignment with business goals
• Proofread, edited and evaluated final copy to verify content aligned with established
guidelines
• Supervised writers and editors, and developed processes for efficient cross-functional collaboration with other contributing departments
U.S. News & World ReportTravel Editor
May. 2009 - Dec. 2011Washington D.C. Metro AreaContributed to the launch and start-up phase of U.S. News & World Report's Travel vertical. • Wrote, edited and produced travel guides, feature articles, hotel reviews and more
• Conducted research and stayed informed of trends in the travel and digital media industries
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