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Work Background
Miller ZellSenior Design Director
Jul. 2023 - Jul. 2025Atlanta Metropolitan Area
Smalls SlidersDirector of Visual Equity & Creative Services
Mar. 2023 - May. 2023Atlanta, Georgia, United States
The Home DepotManager of Art Direction
Feb. 2022 - Mar. 2023Atlanta Metropolitan Area
FreelanceCreative and Art Director
May. 2020 - Mar. 2023Atlanta, Georgia, United States
FOCUS BrandsCreative Director
Oct. 2015 - Apr. 2020Greater Atlanta Area• Built, directed and mentored team of art directors, copywriters, designers and content creators to execute creative initiatives for two brands within the FOCUS Brands portfolio • Developed trustworthy and respectful relationships with clients with open and honest communication to effectively and comprehensively understand the clients’ objectives • Led the generation of ideas from concept to presentation to execution with a goal of improving customer experiences and year-over-year sales across a variety of mediums including print, UX, digital, video and social media • Collaborated with cross-functional internal teams as well as external agencies to develop creative platforms for branding, national marketing campaigns and sales initiatives using strategy, research, and consumer insights. Teams included: brand marketing, social media, PR, operations, store architects and interior designers, web and UX team, franchise sales and external consulting and UX agencies • Led successful re-branding and brand evolution projects, managing key stakeholder relationships and achieving customer and franchisee satisfaction • Spearheaded extracurricular and team building activities for entire Creative Department
Foundry 43 Creative StudioOwner
May. 2012 - Sep. 2015Nashville, TNOwner and creative director, specializing in logo and brand design, marketing collateral, illustration and art direction in order to help businesses enhance their visual presence. • Worked one-on-one with clients across a broad spectrum of industries to create original artwork and design • Single-handedly built, launched and ran all functions of small business, increasing profit growth for 3 years • Worked with community partners and a local non-profit to create a body of work to raise funds and awareness for charity
McAlister's Deli CorporationArt Director; Senior Designer; Graphic Designer
Jan. 2007 - May. 2012Jackson, Mississippi Area• Designed marketing collateral for national promotions, internal communications, and local store marketing initiatives • Partnered with the marketing team in the ideation and execution of inspiring, strategic, and innovative creative concepts across all platforms to advance ideas, develop campaigns, and deliver both a unique visual look and a strong "voice" for every execution • Developed branding elements, including digital, social, outdoor, print, and in-store signage from concept to production • Directed the timing and quality of deliverables for multiple projects from inception through the creative process to the execution of all materials ensuring the work was on time, on budget, and on brand • Drove and enhanced the brand look, tone, and feel of creative work • Organized and directed photo shoots for national promotions, in-store collateral, and digital usage
Oxford Eagle NewspaperGraphic Design Intern
Aug. 2004 - Dec. 2004Designed layouts for advertisements in local newspaper
Arabella MagazineContributing Illustrator
Jun. 2003 - Dec. 2003Conceptualized and illustrated artwork for short stories in creative writing magazine
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