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Work Background
Impakto MarketingFounder & COO Chief Operating Officer
Mar. 2024Colombia
UK Latin CommunityDigital marketing & Project manager
Oct. 2023 - Oct. 2024London, United kingdom
Casautos S.A.Digital marketing manager
Jan. 2022 - Jan. 2023Manizales, ColombiaConsolidation of in-house team to implement digital marketing strategies for the business group composed of Hyundai, Suzuki, Citroën car dealerships and Foton and JMC trucks; homebuilder and liquor distributor. Achievements: Construction and implementation of prospecting and sales strategies through social media, email marketing, SEO, SEM and websites; achieving 20% of digital sales.
GrupotecDigital marketing manager
Aug. 2019 - Jan. 2022Manizales, ColombiaLeader of the digital marketing team. Focused on meeting objectives in prospecting and sales in the digital channel, building digital strategies, analysis and evaluation of results. Focused on inbound marketing methodology and marketing and sales automation. Strategy and activation of SEO tactics. Setup of campaigns in Google Ads, Meta Ads, Instagram, Linkedin Ads and marketplaces. Strategic website construction and optimisation. Budget management. Digital channel consolidation for Colombia and Costa Rica.
Corporation Eje CafeRights advocate
Aug. 2016 - Dec. 2016Manizales, Colombia"Youth Clubs" is a government programme to provide social and cultural support to children, adolescents and young people in vulnerable neighbourhoods. In this position I worked as a social leader in communities in Manizales - Colombia, in order to provide tools that allow them to emerge from social problems such as drugs, violence, lack of education, among others. I worked with parents in workshops called "Schools for parents".
Zopp Digital, Inbound Marketing AgencyDigital Marketing Project Manager
May. 2016 - Jul. 2019Manizales, Colombia.Plan, execute, control and evaluate the different agency projects focused on website development, brand positioning strategies, sales strategies, lead generation, marketing and sales automation, social media, email marketing. Support in the consolidation of processes that enable effectiveness and continuous improvement. Ensure compliance with execution schedules. Conduct regular meetings with clients and socialise results. Provide timely solutions to different problems. Make frequent reports on the progress and scope of the project.
Versalles Community Development CentreSocial and cultural animator
Jun. 2012 - Dec. 2014Manizales, ColombiaConsolidation of a team of children and adolescents in vulnerable neighbourhoods of the city, construction of an annual work plan that provides tools for self-improvement, values, good use of leisure time. Work with parents to instil family values.
Mayor's Office of ManizalesYouth Planning Secretariat
Feb. 2012 - Dec. 2015Manizales, ColombiaAd honorem position in the Mayor's Office of Manizales as representative of the young people of Manizales before the Secretariat of Planning in the municipal government. In charge of the first youth chair in Manizales. Teamwork in which it was possible to consolidate a youth week in the city.
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