MaybankRetail brand and Marketing Intern
Jul. 2023 - Sep. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · On-site• Collaborated with the creative team to generate engaging content for various communication channels, including social media, blogs, and newsletters.
• Contributed to marketing campaigns by assisting in the development of promotional materials, such as flyers, articles and digital advertisements.
• Assisted in crafting compelling copy for marketing materials, website content, and social media posts to effectively convey brand messaging and engage the target audience.
• Actively participated in brainstorming sessions to generate innovative ideas for marketing strategies, content themes, and brand initiatives.
• Tasked in also handling the FCB “Ole-Ole Barca” 2023 promotional campaign in ideation, execution and managing vendors that were engaged in the project.
• Assigned as MC for Maybank’s annual CSR initiative in Hulu Langat and oversee the various activities during the program inclusive of collecting content for post program marketing.
• Implemented creative content strategies that led to a notable increase in social media engagement metrics, such as likes, comments, and shares, by 10% over the internship period.
• Conceptualized and launched a successful content series across social media platforms, resulting in enhanced brand visibility and audience engagement, with 5% increase in followership.