Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Ultimate Languages LtdHead Of Digital Strategy & Marketing
Aug. 2019 - Mar. 2025Wetherby, United KingdomSet-up and management of company's multilingual digital output and services that cover:
-International digital marketing strategy -Multilingual SEO
-Multilingual PPC
-Global Social Media
-Global Content Marketing
-Copywriting and other content services Creation of best practice digital marketing workflows to recruit and train native digital strategists, linguists, copywriters and qualified translators to deliver a quality output. Internal digital marketing training to project managers involved in digital services and for the previous growth manager. Training included Social Media management best practices, advertising, measurement, employee advocacy and analytics, increasing our following on LinkedIn by 900%. Integrated a network of proven copywriters and marketers for our internal content marketing strategy and our event research and outreach. In charge of marketing strategy of the business including inbound and outbound approaches to generate business opportunities. Social Selling Programme. New product development and partnerships.
EddisonsDigital Marketing Manager
Jan. 2019 - Aug. 2019Working closely with divisional departments to develop and implement new digital marketing initiatives. Monitoring and analysing market trends and studying competitors’ products and services. Preparation and management of monthly digital marketing plans. Planning, creation and launch of lead generation and awareness campaigns with a B2B / B2C focus according to the different divisions via AdWords, Bing, social media and organic search. Google analytics clean up and tailored reports. PPC management including search, display and remarketing in Google and Bing. Paid Social campaigns on LinkedIn, Facebook and Youtube. Landing page design and A/B testing. Case studies collation to publish on website and as campaign assets. Briefing and implementing website design with existing agency and onboarded a new agency for website rebuild. Lead generation pages copywriting and build for organic and paid purposes. Lead gen reporting and qualification with Head of Business to Business. Online enquiries follow up and routing. Website maintenance, CMS management and troubleshooting. Marketing support for Branding and Collaterals.
FreelanceMarketing and Digital Strategy Consultant
Oct. 2018YorkStrategic and hands on support for agencies, all size businesses and coaches • Fractional Marketing Director / Digital Director
• Marketing Strategy
• Marketing Plan
• Persona Creation
• LinkedIn Marketing
• Product Marketing
• Communication Strategy
• Content Marketing Strategy
• Content Marketing Plan
• Social Media Strategy
• Social Media Management
• Marketing Coaching
• Creative Strategy
• Digital PR Campaigns
• Content and Campaign Ideation
• Content Audit
• Link Audit
• Social Media Audit
• Paid Social Campaigns • Branding
• SEO Strategy
• Keyword Research
• Content Optimisation
• Competitive Audits (Marketing, SEO, Content, Social, etc.)
• Digital Marketing Training
• Digital Marketing Mentoring
• Video editing
• Presentation creation
IDHL GroupHead of Digital Creative Strategy
May. 2015 - Dec. 2018Harrogate, United KingdomDigital Creative Strategy for WMG Agency and Ingenuity Digital. Responsible for Clients' Digital Creative Strategy within Content Marketing, Integrated PR (Online/Offline), SEO, Social, Content Amplification, Outreach, Digital Acquisition, including UK projects and international. Corporate Communications (PR), Social and SEO strategies for WMG, Ingenuity Digital and NetConstruct. Content Marketing Strategies for Paid, Owned, Earned Media Projects. Content Marketing ROI, Metrics and Deliverables Reporting. Integration of Online PR/ Traditional with SEO campaigns. Competitive, multichannel analysis to develop content marketing opportunities. Creative and Online PR Product Portfolio. Integrating digital strategy outlook into the Creative Communications Team. Evaluation and implementation of industry tools to measure social and PR coverage. Quality review of content and social calendars, PR and content deliverables. Creation and implementation of Creativity Workshops to improve the quality of ideas and deliverables of our campaigns. Client facing strategist for the implementation and reporting of creative campaigns and how they connect to their SEO goals. Competitive, Multichannel Analysis and Cross Channel Campaign Design, including Content Strategy and Planning for existing clients and new business proposals. Support in the creation of creative case studies. Team support and development.
WebcertainDirector Strategy & Analytics
Jan. 2013 - Apr. 2015York, United KingdomResponsible for Clients' Digital Strategies for SEO, PPC, Social Media, Content Marketing, Online PR, Localization, Web Development, Analytics in B2B and B2C in EMEA, APAC, NA and Latin America.
Online Marketing Strategic Consulting, Quality Control and Performance Management, including Digital Marketing Strategies for Lead Generation and Customer Acquisition. Competitive, Multichannel Analysis and Cross Channel Campaign Design, including POEM Strategy and Planning. Sales/Business Development, Customer Acquisition and Retention. Bids, RFP and Tenders. Leading a team of 10+ covering 8 languages, offering customer service globally from the UK.
WebCertainHead of Client Services & Search Strategy
Oct. 2011 - Dec. 2012York, United KingdomResponsible for Client Services (Account Management team), Paid Search, Analytics, Online PR, Newsletters, SEO and Social Media Strategies for clients in B2B and B2C in EMEA, APAC, NA and Latin America. Online Marketing Strategic Consulting, Quality Control and Performance Management. Leading a team of 18+ that include paid search, seo, social media, analytics and account managers. Account Director for Strategic & Key Accounts Cross-sell and up-sell with existing clients.
WebCertainClient Development Manager
Sep. 2007 - Nov. 2011Web Marketing, Search Engine Optimisation, Link Building, Paid Search, Social Media and Online PR. Management of Key Accounts with projects within the UK, Europe, Asia and Latin America. Reporting on campaigns daily and on monthly basis and making regular recommendations to improve and optimise current results. Liaise with internal operational teams to deliver services on time and supervision of the quality level to meet the client’s KPIs.
Line Manager to Account Management and Analytics.
InfoSolDirector Client Services
Mar. 2001 - May. 2007Responsible for 75% of the agency’s fixed income. Sales, Customer Service, Account management, Communication and Public Relations Strategies. SWOT and Competitive Analysis. Corporate Messages for websites. Press Conferences. Media Training, Customer and lead generation events organization. Direct Marketing and Lead generation projects. Success Stories. Media Relations. Project and budget management. In charge of Public Relations, Direct Marketing and Crisis Management Areas. (12 B2B accounts with annual contracts plus special projects).
WundermanAccount Manager
Jan. 1999 - Mar. 2001Account Management. Communication and Direct Marketing Strategies. Media Planning Management. Loyalty, Acquisition and Retention campaigns. Strategic Alliances. Suppliers Management. Online campaigns.
Direct Response Advertising, Display campaigns. Campaign reporting, Competitive Analysis, data analysis for opportunities detection. Creative Briefs for campaigns that included database marketing, customer relationship management programmes, email marketing, direct response advertising and online advertising.
Lettershop management and liaison with production teams to ensure quality. Customer Service. Budget management and invoice follow-up, Project Management.
Desarrollo Luz DoradaEvent & Media Relations Manager
May. 1995 - Nov. 1998Mexico City Area, MexicoResponsible for the promotion of events and media activities for the company founder. Media relations programme follow up.
Conference interpreter (simultaneous translation) & translation of marketing and event materials.
Marketing activities, media opportunities follow up.
Customer Relationship Management, Customer Database Clean Up. Office Management & Event Support.
Cadbury Schweppes Bottling GroupInternal Communications Consultant
Aug. 1994 - Aug. 1995Mexico City Area, MexicoInternal Communications including writing and publishing a monthly magazine for employees. Event Organization, Communication among departments and promote new policies and strategies to the employees. Support for HR.
General MotorsInternal Communications
Jan. 1992 - Dec. 1994Internal Communications including writing and publishing a monthly magazine for employees. Event Organization, Communication among departments and promote new policies and strategies to the employees. Support for HR.
Intch is a Professional Networking App for the Future of WorkSee more people like Ana on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
704396 people
18
Strategic Marketing Leader @ V-Tech UK
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
58281 people
18
Financial Consultant @ Standard capital corporation
43
Investments Relations Manager @ ExxonMobil
121
Investor Relations Manager @ ExxonMobil