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Work Background
OpenTextDirector, Product Marketing - IoT
Jul. 2018 - Oct. 2024Southfield, MIAs Product Marketing Director for Business Network and IoT at OpenText, I’ve had the exciting opportunity to shape our marketing strategy and drive growth in the rapidly evolving world of industrial IoT. My focus has been delivering high-impact marketing materials that empower our sales teams, enhance our analyst relations, and support executive briefings through successful product launches that align with a market-driven roadmap.
I thrive on researching and exploring new growth opportunities within industrial verticals and omni-channel customer engagement. By conducting detailed market analyses, I’ve been able to craft strategic product and marketing initiatives that resonate with key market trends and drive our revenue objectives. A core part of my role is defining and implementing the go-to-market (GTM) strategy for our IoT solution set, focusing on customer retention and acquisition initiatives.
Key highlights from my journey at OpenText include:
Driving Market Growth: Executed global marketing strategies that enhanced market penetration and revenue through collaboration with Product and Sales teams.
Maximizing Audience Engagement: Crafted impactful messaging for IoT products, boosting brand visibility and audience inspiration.
Enhancing Operational Effectiveness: Fostered collaboration among Product Management, Field Marketing, and Sales Enablement for cohesive strategies.
Establishing Industry Authority: Published articles in leading journals, enhancing brand recognition in industrial IoT and security. ◦ Manufacturing Leadership Council: "The Importance of Securing Industrial IoT Ecosystems" ◦ Manufacturing Automation: "Are You Securing Your Automation Equipment?" ◦ Information Security Buzz: "Delivering a Secure IoT Network to Exploit Digital Twins"
Verizon Enterprise SolutionsIoT & Mobility Marketing Lead
Jul. 2017 - Mar. 2018In my role as Product Development Manager at Verizon Enterprise Solutions, I had the unique opportunity to lead initiatives in the rapidly growing sectors of IoT and Mobility. My mission was clear: drive customer awareness and engagement through targeted marketing content and thought leadership materials that highlighted our innovative Professional Services and Platforms/Analytics as a Service.
Collaborating closely with Product teams, I aligned our marketing efforts with customer needs, ensuring that our product offerings resonated with our clients. I authored compelling customer use cases that supported thematic sales efforts, effectively facilitating outcome-based solution positioning.
Key accomplishments during my tenure include:
• Achieving Industry Recognition: I proudly earned Verizon its first-ever dual recognition from Gartner for "Ability to Execute" and "Completion of Vision." This was accomplished by creating and disseminating our first IoT and Mobility sales collateral, setting a new standard for excellence in our marketing approach.
• Driving Traffic and Engagement: As a key author of high-impact external-facing white papers, including the Verizon State of the Market IoT report and the Mobile Security Index 2018, I significantly amplified web traffic and sales engagements. These efforts resulted in a substantial increase in marketing-qualified leads, showcasing the effectiveness of our strategic initiatives.
Through these initiatives, I was not only able to contribute to Verizon's success but also to cultivate a deeper understanding of our customers' evolving needs in the IoT and Mobility landscape. I remain passionate about harnessing technology to drive innovative solutions that empower businesses to thrive.
Verizon Enterprise SolutionsVertical Strategy & Enablement for Manufacturing, Energy, & Utilities
Oct. 2013 - Jul. 2017As a Product Development Manager focused on vertical strategy and enablement for the manufacturing, energy, and utilities sectors, I spearheaded initiatives designed to align our product offerings with market needs, driving revenue growth and enhancing client satisfaction. My role involved close collaboration with cross-functional teams, including engineering, marketing, and sales, to create innovative solutions that addressed client challenges in these key industries.
Key achievements during my tenure include:
• Transforming Connectivity at Target: I successfully increased bandwidth threefold at Target by developing reference architectures that articulated vertical narratives. This initiative led to upgraded seamless Wi-Fi access for over 2,000 U.S. stores, significantly enhancing the experience for both customers and employees.
• Boosting Sales Team Effectiveness: I enhanced sales team performance by streamlining message delivery across six product divisions. By implementing best practices for content creation, curation, and dissemination, I empowered the sales team to effectively leverage mobile-based tools, ultimately driving more impactful customer engagements.
Through these efforts, I was not only able to contribute to Verizon’s strategic goals but also to foster stronger relationships with clients in the manufacturing, energy, and utilities sectors. My commitment to understanding and addressing industry-specific challenges helped create lasting solutions that drove operational efficiency and business growth.
Verizon WirelessProduct Manager - Manufacturing, Energy, and Utilities
Oct. 2011 - Oct. 2013Provided Manufacturing, Energy and Utility solutions and product strategy leadership for Verizon Enterprise Solutions focusing on IoT and Mobility. Collaborated with a team of Industry leaders, Verizon sales, and product teams to define respective market opportunities, shape solutions and drive forward-looking strategic market analysis. - Subject matter expert in Manufacturing, Energy and Utility solutions for Executive and Analyst briefings as well as MARCOM/Training creation to improve sales team education and highlight Verizon’s vertical thought leadership. - Session and panel speaker at CES, DistribuTECH, CTIA, and AGMSC as an Industry, M2M, and IoT expert to drive awareness and position Verizon as a technology leader. - Shared an award from Frost & Sullivan as primary Technical Architect for Grid Wide Proof of Concept project, a multi-vendor project team that included Verizon, IBM, GridNet, and Siemens/eMeter placing Verizon at the forefront in Utility and smart meter innovation. - Open Development Initiative Product Manager for Energy, Utilities, and Remote Monitoring and Control devices with 30 new connected devices certified in 2012. - Approximately 5,000 new 3G/4G LTE data activations with a forecast of millions of new connections by 2017.
Verizon WirelessVertical Account Manager - Manufacturing & Utilities
May. 2010 - Oct. 2011As a Vertical Account Manager for the Manufacturing & Utilities sectors at Verizon Wireless, I was instrumental in enhancing operational efficiency and connectivity through the design and implementation of innovative wireless data and mobility solutions. My strategic focus on aligning business objectives with market demands enabled me to manage sales forecasts effectively while collaborating closely with Account Managers and Sales Leadership.
Key accomplishments during my tenure include:
• Exceeding Sales Targets: I achieved over 110% of Management by Objectives (MBO) by consistently surpassing sales and revenue targets. My success was bolstered by delivering impactful customer presentations, webinars, and demonstrations, which significantly elevated client engagement and satisfaction.
• Major Sales Milestone: I facilitated the successful sale of 2 million 3G SmartSynch meters to Consumers Energy, marking the largest smart meter sale to date. This accomplishment underscored my role as a key technical resource in the deployment of IoT solutions in the industry.
• Outstanding Customer Satisfaction: I was proud to achieve a Net Promoter Score (NPS) of 10 out of 10 based on feedback from Midwest Area B2B Executive Leadership and Sales teams. This was a testament to my ability to deliver effective sales and technical presentations tailored to the needs of Manufacturing and Utility customers.
• Thought Leadership and Expertise: I secured a competitive advantage by providing vertical subject matter expertise for RFPs, RFQs, and RFIs. My contributions ensured the development of compelling proposals that addressed client needs and industry challenges, reinforcing our position as a leader in the market.
Through these efforts, I successfully established a strong industry presence for Verizon Wireless, particularly in the IoT space, advocating for solutions like Connected Factory and Smart Grid through white papers and public speaking engagements at trade shows and conferences.
Verizon WirelessData Sales Engineer
Dec. 2004 - May. 2010Responsible for the management, distribution, and maintenance of Verizon Wireless data services to include, but not limited to: support of B2B Data sales via business plan development, proposals, application development and customer service for the Michigan, Indiana, and Kentucky region. Presented technical aspects of sales proposals based on customer, account team and Verizon Wireless strategies to include National, Major, SMB, Government and Indirect accounts. Key accounts include General Motors, Ford Motor Company, Chrysler, and Detroit Edison. - Deployed the first of its kind Enterprise Messaging Access Gateway to Ford Motor company, enabling private SMS messaging for thousands of employees. - Positioned and assisted in closing a 5,000-embedded laptop sale to General Motors by building the remote access client to allow GM employees VPN access to corporate data and improving business functions. - Awarded Top Data Sales Engineer MI/IN/KY region by achieving Greatest Increase to High-End Data Take Rate by demonstrating and building solutions leveraging wireless connectivity to improve efficiency, reduce risk and enhance customer service. - MI/IN/KY Winners Circle Award winner from Automotive and Utility data and mobility sales and increasing product penetration.
The Auto Club GroupWireless Network Consultant / Technical Architect
Jun. 2000 - Dec. 2004
The Auto Club GroupCentral LAN Administrator
Jul. 1998 - Jun. 2000
US ArmyNetwork Administrator - Squad Leader
Jun. 1996 - Jul. 1998HHD 504th Signal BN 11th Signal BDE Ft. Huachuca, AZ
US ArmySenior Computer Systems Technician
Jul. 1995 - Jul. 1996U.S. Army Intelligence and Electronic Warfare Division (IEW)
HHC 304th MI BN 111th MI BDE Ft. Huachuca, AZ
US ArmyInformation Security Manager
Jul. 1994 - Jul. 1995169th Signal CO 36th Signal BN 1st Signal BDE Camp Walker, Taegu, Republic of South Korea
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