Amanda Fong

Regional growth team lead @Huobi

Growth HackerInfluencer Marketing Manager💸 MarketingCrypto🏦 FinanceAffiliate MarketingCommunity ManagerBrand Marketing Manager

Huobi Company has experienced significant growth in the last quarter, particularly in the Asian market. Our aggressive marketing strategies and innovative product offerings have been successful in attracting new customers. However, we are facing increased competition from other cryptocurrency exchanges. To maintain our growth trajectory, we need to focus on customer retention, improving our platform's user experience, and exploring untapped markets. We also need to address regulatory challenges in various regions to ensure smooth operations.

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Work Background

Huobi GlobalRegional Growth Manager

Aug. 2021Hong Kong SARLocal groups team lead (Turkey, India, Vietnam, LATAM, CIS), April 2022- Mar 2024 - Boost number of followers for communities (telegram groups, twitter, FB, IG). - Plan monthly community events for different groups. - Manage local CMs and knights. - Make strategic responses to FUDs align with company’s policy. - Coordinate between local groups, asset, marketing, and PR team in promoting any new products, events, and promotion we have. - Arrange AMAs with projects. KOL BD BP (EU, CIS and Turkey) + Turkey Licensing management Jan 2022- April 2022 • Increase Global KOL (Other regions) revenue, new registration and Trading Volume • Enhance Global KOL Branding- Share campaigns from other departments. • Coordinate between Turkey team, Compliance, and Investment team to understand the local market and Huobi needs and find the best way in getting the License in Turkey. Regional Growth Operation (India/Sri Lanka/Pakistan), Aug 2021- Jan 2022 • Plan and deliver business growth in India/Pakistan/Sri Lanka market in terms of DAU, user acquisition and trade volume. • Build India/Pakistan/Sri Lanka team to coordinate for growth objectives and expand to fulfil functions as needed. • Work with local team to reach potential parties to establish brand influence in India/Pakistan/Sri Lanka.

NextspaceSales and Account Manager

May. 2021 - Aug. 2021Hong Kong SARAssist clients with their office relocation; prepare tailored quotations and arrange site visits; and negotiate the lowest rental price possible on behalf of our clients.

CBIP | Logistics | Technology | ConsultingAccount Manager

Apr. 2019 - Apr. 2020Hong Kong SARProviding comprehensive consulting and management services on E-commerce and Logistics solutions to clients. Handled accounts from HK, Taiwan, China, US, UK, Denmark and Spain, and managing their logistics operations in the Greater China Region.

LifeVantage CorporationAsia Development Assistant Manager

Apr. 2017 - Sep. 2018Hong Kong SARAssisted the company in market expansion to China ( cross border e-commerce) and Taiwan ( a subsidiary). From setting up the business entity to operation, sales and marketing plan, to the compliance side included marketing materials and P&P rewritten/reviews to the actual marketing pitch at all prepatory and opening events.

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