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Work Background
SHAKE MarketingDigital Marketing Strategist
Jan. 2023Specialize in creating comprehensive digital strategies to meet the unique objectives of businesses.
◦ Smart Objective Alignment
◦ Creative Strategy Development
◦ Advertising Campaign
◦ Budget Management
◦ Consumer Journey Alignment
◦ Continuous Improvement
TM ForceTalent Partnerships & Celebrity Management
Jan. 2022Talent management and celebrity partnerships in Latin America, specializing in negotiation, profiling, and creative brand strategies for local, international and global brands.
PCS & FreelanceDigital Marketing Teacher
Jan. 2020◦ Professor of Digital Marketing for Entrepreneurs and marketers
◦ Professor of Community Management for Entrepreneurs, marketers, and people who want to begin to work in Digital Marketing
FindasenseSMM - Cx Care Specialist, Innovation Leader
Apr. 2016 - Mar. 2022Digital Marketing for Global Brands, Coca-Cola Company
Calderon PublicidadDigital Marketing Manager
Jan. 2015 - Jan. 2016Digital Strategy, concept creation, and transformation of brands offline to online.
◦ Spearheaded client meetings to determine project needs and professional requirements and identify
the correct course of action to enhance client success.
◦ Increased customer engagement through social media.
◦ Developed marketing content such as blogs, promotional materials, and advertisements.
◦ Managed social media accounts for different clients, generating interest for existing and upcoming
product or service releases.
◦ Analyzed and reported online marketing campaign results.
◦ Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives
and methods for improvement.
BBDO WorldwideCommunity Manager and Digital Support
Jan. 2014 - Jan. 2015HondurasDigital Marketing for International brands: Grupo Roble Multiplaza, MetroMall, Camas Olympia, Ceteco, and personal branding for business people.
◦ Led implementation of best practices to support customer service satisfaction initiatives.
◦ Increased brand awareness and consideration through the creation of innovative and digital content.
◦ Worked closely with client teams by providing high-level consultation, strategic planning, and
creation of custom content offerings.
◦ Produced written content and schedules.
◦ Copywriting
◦ Edited images using Photoshop and Illustrator.
◦ Reporting and Analytics: KPIs for social media, web and Google Adwords
TecmovilBusiness Developer
May. 2012 - Apr. 2014
Suyapa MediosTelevision Producer
Mar. 2011 - Apr. 2012Successfully produced 4 diverse TV programs for different audiences. Led the complete renewal of a key show, increasing reach, engagement, and collaborations. Managed the full production process(pre to pos), from cameras and sets to crew and logistics, for both live and pre-recorded content, in-studio and on-location. Experienced in leading large, cross-functional teams across various productions.
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