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Work Background
Digital Marketing Strategist
SHAKE MarketingDigital Marketing Strategist
Jan. 2023Specialize in creating comprehensive digital strategies to meet the unique objectives of businesses. ◦ Smart Objective Alignment ◦ Creative Strategy Development ◦ Advertising Campaign ◦ Budget Management ◦ Consumer Journey Alignment ◦ Continuous Improvement
Talent Partnerships & Celebrity Management
TM ForceTalent Partnerships & Celebrity Management
Jan. 2022Talent management and celebrity partnerships in Latin America, specializing in negotiation, profiling, and creative brand strategies for local, international and global brands.
Digital Marketing Teacher
PCS & FreelanceDigital Marketing Teacher
Jan. 2020◦ Professor of Digital Marketing for Entrepreneurs and marketers ◦ Professor of Community Management for Entrepreneurs, marketers, and people who want to begin to work in Digital Marketing
SMM - Cx Care Specialist, Innovation Leader
FindasenseSMM - Cx Care Specialist, Innovation Leader
Apr. 2016 - Mar. 2022Digital Marketing for Global Brands, Coca-Cola Company
Digital Marketing Manager
Calderon PublicidadDigital Marketing Manager
Jan. 2015 - Jan. 2016Digital Strategy, concept creation, and transformation of brands offline to online. ◦ Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success. ◦ Increased customer engagement through social media. ◦ Developed marketing content such as blogs, promotional materials, and advertisements. ◦ Managed social media accounts for different clients, generating interest for existing and upcoming product or service releases. ◦ Analyzed and reported online marketing campaign results. ◦ Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
Community Manager and Digital Support
BBDO WorldwideCommunity Manager and Digital Support
Jan. 2014 - Jan. 2015HondurasDigital Marketing for International brands: Grupo Roble Multiplaza, MetroMall, Camas Olympia, Ceteco, and personal branding for business people. ◦ Led implementation of best practices to support customer service satisfaction initiatives. ◦ Increased brand awareness and consideration through the creation of innovative and digital content. ◦ Worked closely with client teams by providing high-level consultation, strategic planning, and creation of custom content offerings. ◦ Produced written content and schedules. ◦ Copywriting ◦ Edited images using Photoshop and Illustrator. ◦ Reporting and Analytics: KPIs for social media, web and Google Adwords
Business Developer
TecmovilBusiness Developer
May. 2012 - Apr. 2014
Television Producer
Suyapa MediosTelevision Producer
Mar. 2011 - Apr. 2012Successfully produced 4 diverse TV programs for different audiences. Led the complete renewal of a key show, increasing reach, engagement, and collaborations. Managed the full production process(pre to pos), from cameras and sets to crew and logistics, for both live and pre-recorded content, in-studio and on-location. Experienced in leading large, cross-functional teams across various productions.

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