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Work Background
Institution of Engineering and Technology (IET)Chief Engagement & Growth Officer
Jan. 2024Executive leader accountable for Sales & Impact, Marketing & Communications, Key Account Partnerships, Member & Customer Engagement, International Development, International offices in US, HK, Beijing and Bengaluru as well as global teams across UK, EMEA, US, APAC and S.Asia. Working to bring together our members and customers across Industry, Academia and Government to engineer a better world and to grow engagement and revenue for the IET.
Institution of Engineering and Technology (IET)Executive Director - International, Strategic Marketing & Engagement
May. 2020 - Jan. 2024London, England, United KingdomLeading strategic marketing, communications, digital and engagement plans for the IET. Leading the international strategy and business operations in China and India. Delivering a major new CRM implementation programme. Leading Data & Insight Strategy and Customer Experience Projects across the IET
Leading the ED&I Strategy for the IET
BSIEMEA Marketing Director
Jun. 2017 - May. 2020Managing CEO & Group Executive Board relationships alongside presence on Regional Management Boards (EMEA Board exposure; UK&I, Europe, DACH & META regional clusters) for BSI Group. Scoping, planning and executing business-aligned strategies for sales, marketing, commercial and new product development, including business cases, P&L / budget controls, pricing / portfolio decisions, B2B sales pipeline, market insights, go-to-market plans and commercial performance (analytics).
Threshold StudiosNon Executive Director
Feb. 2017Non-Exec Commercial Director supporting the strategic direction of Threshold, a Non-Profit Accessible Arts Organisation
BSIUK Marketing Director
Dec. 2016 - Jun. 2017
BSIHead of Client Propositions
Sep. 2014 - Dec. 2016
CHI&PartnersClient Services Director
Aug. 2012 - Aug. 2014Led a global account portfolio (£60M+ annual revenues) with a strong commercial mindset (£10M+ sales P&L responsibility) to scope, plan and deliver market-winning strategies for multiple FMCG, pharmaceutical, toy manufacturing and leisure brands. Close collaboration with global FMCG brands on new product development (innovative next generation products), go-to-market strategies, ATL (TV, radio, media and events), sponsorship, digital campaigns and consumer activation. Led multi-cultural marketing campaigns in Europe, Americas (North, South & LATAM) & APAC Region with a first to market approach for innovative products, packaging formats, merchandising, branding and trade / retail strategies. Led multi-brand portfolio strategy, multi-disciplinary team (20+ people) and profitable growth. Increased account returns (+50% for a global FMCG company) and led business development plans to win new accounts by targeting key clients (i.e. C-level presentations, sales pitches and tender negotiations).
St Andrew's HealthcareRegional Marketing & Business Development
Jun. 2011 - Aug. 2012Led strategic, commercial, marketing and operational review for the launch of new specialist mental health services aligned to changing demands and emerging trends in mental health. Developed business cases and new propositions. Worked in close collaboration with the Department of Health on key initiatives to scope, design, plan and rollout new secure mental health services for Combat Stress (PTSD for armed forces veterans), Autism, Personality Disorders and Out of Hours (OOH) Emergency provision. Led integrated marketing, business development and strategic partner engagement campaigns to improve brand positioning and awareness of regional specialisms in mental health services across UK hospitals. Led communications strategies for all 3 hospitals, including Phase II New Build Development (Birmingham) and £5M Refurbishment (Essex).
UK Centre for Carnival ArtsHead Of Marketing Communications
Dec. 2009 - Jun. 2011Led Marketing, Branding & Communications Strategies for a £7M+ programme. Worked at board-level to drive the strategic agenda for improving awareness of Carnival Arts & Artists. Supported national, regional and local initiatives. Led brands, media and communications campaigns supporting regional projects, developed partnerships with funding bodies (i.e. Heritage Lottery & European Development Fund) and generated mass-media coverage / events sponsorship. Delivered key initiatives. Established a volunteer programme (140+ volunteers), worked with the London 2012 LOCOG (Olympic Games Organising Committee) on the London 2012 Festival (Carnival Crossroads Project) and led Marketing, Communications, Sponsors & Partnerships for Europe’s largest one-day carnival event (Luton International Carnival).
Northampton Arts CollectiveNon Executive Director
Oct. 2008 - Oct. 2009Non-Exec Communications Director for Northampton Arts Collective, a Not-for-Profit community arts foundation
Capita Education Software SolutionsHead of Marketing and Sales
Nov. 2005 - May. 2008Led integrated Sales, Marketing, Business Development and Commercial Partnership Strategies for the Education Software Division. Grew revenues from £5M to £7M in 3 years (full sales P&L responsibility) and built key strategic partnerships (3Com, Dell, Redstor & Micso) to increase buying power and UK brand awareness in the education sector. Direct board-level engagement on marketing strategy, sales approach, business cases, strategic planning (budgets and headcounts), brand development, client engagement and communications campaigns targeting education providers. Implemented Salesforce.com (sales productivity platform), restructured sales and marketing functions and developed high performance sales teams. Streamlined sales operations, managed budget (£1 million) and increased profitability.
First Leisure Trading LimitedPR & Communications Consultant
Mar. 2003 - Oct. 2005Managed daily venue PR, crisis PR, communication strategies and new launch venues for First Leisure a late night entertainment company with 60 venues in the UK
MarsCommunications Consultant
Jun. 2002 - Mar. 2003Developed content and communication strategy to increase visitors to new sites and to build regular users.
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