Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
American ExpressSenior Manager, B2B Content Site Strategy & User Experience
Dec. 2021New York, New York, United States-Direct user experience (UX) strategy for Business Class site to drive consideration among prospects and Card Members, contributing more than $23 million in value in 2023
-Drive cost-effective, tactical partnerships between B2B Content Marketing and Prospect Marketing and Customer Marketing, uncovering $11 million in total revenue in 2023
-Build and maintain comprehensive, multi-audience acquisition strategy to broaden existing on-site ad targeting to support Global Commercial Services Marketing acquisition goals
-Scope and implement broad scale site enhancements that minimize time to market and drive engagement KPIs and SEO equity
NYU Stern School of BusinessDirector, Digital Marketing & Strategy
Apr. 2019 - Dec. 2021New York, New York-Led the scoping and end-to-end execution of leadership-driven initiatives, delivering 30+ UX-enhanced website sections and 80% digital accessibility compliance across platforms and managing a multi-year enterprise website migration
-Drove highly-visible, strategic projects, like the launch of new digital branding and SEO-friendly templates, increasing website traffic by 12% and influencing school and program rankings
-Oversaw website development, partnering with IT, stakeholders, vendors to meet content and technology goals that provide new opportunities for growth and optimization across audiences
-Advanced the use of digital analytics tools and process analysis to determine and track progress toward success measures, directing the evolution of the digital marketing vision and team
HerAgenda.comWriter
Aug. 2018 - Jan. 2020New York, NYContributing writer for a digital media platform that bridges the gap between ambition and achievement for millennial women.
NYU Stern School of BusinessWeb & Digital Marketing Manager
Mar. 2017 - Apr. 2019New York, New York-Maintained a complex, custom Drupal website, managing requests and university-mandated updates for 10 academic departments, 15 research centers, and 400+ faculty and staff
-Executed digital development of new initiatives, including video and media integration, working with stakeholders and leadership to ensure consistent, on-brand user experience -Advanced analytics strategies, considering content strategy and technical compatibility, to support lead generation and conversions for target audiences
-Directed the technical trajectory of the website, executing short-and long-term projects to enhance the front-end user experience and improve back-end authoring workflows
National Association of Manufacturers - NAMDigital Communications Manager
Mar. 2015 - Mar. 2017Washington D.C. Metro Area-Managed website and digital strategy implementation for a multimillion-dollar membership association, leading integrative efforts across business functions to grow site traffic
-Used content mapping to oversee the creation of digital assets, developing storytelling approaches that secured new/retained existing, high-profile members and financial contributions
-Led UX-driven projects, including development and maintenance of landing pages and microsites, to foster brand perception and maximize lead capture
-Configured custom reports and dashboards in Google Analytics, employing campaign data to facilitate strategy evolution and discover remarketing opportunities
It's All JournalismProducer
Apr. 2013 - Apr. 2014Washington D.C. Metro AreaServed as a producer for this weekly podcast that interviewed working journalists about how they are surviving and thriving in the digital world.
American Association of Community CollegesInternet Content Editor
Dec. 2012 - Mar. 2015Washington D.C. Metro Area-Managed the association’s multi-audience website, including a homepage reorganization to optimize user experience, build strategic relationships, and attract new members
-Created and maintained a comprehensive social media strategy, adding 10,000+ Twitter followers resulting in inclusion on CQ Roll Call’s list of 100 Association Twitter Handles You Should Follow in December 2014 -Produced video and multimedia pieces that promoted the value of membership and event attendance, developing concepts, collecting visual assets, editing for message, and sharing across platforms
American University's Kogod School of BusinessWeb Content Coordinator
Apr. 2011 - Dec. 2012Washington D.C. Metro Area-Managed the school’s multi-audience website, writing and editing more than 100 stories per year and posting hundreds of additional digital content items that supported perception and enrollment -Produced an average of 22 videos and 10 multimedia pieces per year for internal and external audiences—each receiving several hundred views—shooting, editing, and packaging pieces for promotion
-Oversaw all social media accounts, including Twitter, Facebook, LinkedIn, and various blogs, tripling Twitter followers and doubling interactions on Facebook
American Society of HematologyEditorial Assistant, Communications
Jul. 2009 - Apr. 2011Washington D.C. Metro Area-Provided administrative support to facilitate the production of print and electronic membership publications, including writing, editing, and graphic design
-Managed the creation and distribution of e-newsletters to a variety of member groups
-Produced the internal employee newsletter four times annually using InDesign and Photoshop
Rowman & Littlefield Publishing GroupEditorial Assistant, Production
Sep. 2008 - Mar. 2009Washington D.C. Metro Area-Provided administrative support to two assistant managing editors and two associate editors
-Assisted in the management and coordination of production files, schedules, and budgets within and across departments
-Responsible for completing multiple projects on tight deadlines, such as proofreading cover and jacket copy, incorporating proofreader marks, creating master sets of corrections, editing indexes, and checking second proofs
Ivy House Publishing GroupPublishing Coordinator
Apr. 2008 - Sep. 2008Raleigh-Durham, North Carolina Area-Worked directly with the publisher and production director, providing editorial-related administrative support while serving as the main point of contact for authors and vendors
-Managed acquisitions and production files and schedules and coordinated those schedules with management and other staff
-Read query letters and evaluated manuscripts, wrote jacket and flap copy, designed company literature, including production of the company newsletter
The Daily CameraFeatures Intern
Jan. 2007 - May. 2007Boulder, Colorado-Wrote eight features, including fitness, music, theater and profile pieces, two of which ran as section leaders
The Multnomah Village PostNews Intern
May. 2003 - Aug. 2003Portland, Oregon Area-Developed and honed essential writing and editing skills
-Polished interviewing abilities and comfort with networking
Intch is a Professional Networking App for the Future of WorkSee more people like Anna on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
24
Partnership Marketing @ DonorsChoose
19
Marketing Creative Director
19
Founder @ Beagle
96325 people
18
Owner @ Douglas Fisher Creative
15
Chief Digital Officer @ Gray Dot Co
15
Chief Marketing Officer @ Kahana