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Work Background
Impact Radio AccessoriesMarketing Manager
Sep. 2021 - May. 2025Canada, KelownaIn the 3+ years I have been with Impact Radio accessories I oversaw the development of themarketing department while also growing the Direct to Consumer sales channel by over 200%.Department Duties● Hiring and training of new employees○ There was no marketing or direct to consumer sales teams when I started atImpact Radio Accessories. I have built a team of 5 successful team members.● Develop & manage the marketing budget; our current fiscal year budget was approved at$250,000○ Due to the economic turn from tariffs our product costs have increasedsignificantly so my job now is to balance a marketing budget that is flexible to ourprofit margins● Work directly with the Director of Customer Success to align sales & marketing initiatives● Report monthly to the company on marketing department KPIs; leads generated,meetings booked, new business created● Reported directly to the PresidentMarketing Strategy● Developed a Direct to Consumer sales channel that went from $185,000 revenue in 2021to $625,000 revenue in 2024● Increased the percentage of web sales from 13% in 2021 to 30% in 2024● Developed Account Based Marketing strategies that focused on our top growth dealeraccounts● Oversaw new product development projects from prototype to go-to-market; launched 8new products
Acro Media IncHead Of Marketing
Sep. 2014 - Sep. 2021Marketing Strategy ● Develop and implement marketing strategies and tactics that enable achievement of
company growth expectations ● Drive brand awareness and market visibility through digital campaigns, social media,
search engine optimization, trade shows, partner marketing, and account based
marketing ● Conduct and analyze market research, track competitors’ activities to guide strategic
development Conversion Optimization ● Design and manage processes for measuring the business impact of marketing
campaigns and tactics and advise on campaign best practices ● Optimize the lead-to-customer conversion rate and increase marketing funnel efficiency ● Collaborate with teams responsible for blogging, email, social media, corp site content
and BDR’s in order to optimize each conversion path
Wet Ape ProductionsLogistics & Sport Director
Apr. 2009 - Jan. 2014Kelowna, BCAs the Logistics Director for Wet Ape productions I was responsible for creating and maintaining positive working relationships with city officials, emergency services, suppliers, and contractors. I was responsible for producing and executing full event scopes including load in, set up, event execution, load out, and tear down. Using attention to detail and strong leadership skills events were run professionally and on time. I have been a part of the Center of Gravity Festival for the past 5 years and helped bring it from a grassroots event to one of the largest festivals in Western Canada. In addition I helped produce the Keloha Music & Arts Festival for the past 2 years as well as various outdoor and indoor concerts and events. As the Sports Director for Center of Gravity I oversaw 5 sport zones that showcase 7 sports (beach volleyball, basketball, wakeboarding, freestyle mountain biking, FMX, skateboarding, and BMX) and approximately 150 professional athletes. I was responsible for creating and overseeing budgets for all zones, working with the sport zone contractors, and helping to ensure safe and successful zone builds and competitions.
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