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Work Background
CoforgeMarTech Product Manager
Apr. 2024 - Jun. 2025United States, San FranciscoProject Name: LendingClub | April 2024 to April 2025 - Created MarTech governance models to manage tool usage, naming conventions, and data hygiene, reducing compliance risk.
- Managed Agile ceremonies, backlog grooming, and sprint planning for the MarEngg team; delivered 90% of features on time and within scope. - Developed self-serve MarTech solutions via template optimization that reduced dependency on dev teams, accelerating campaign launch times.
- Led cross-functional strategy sessions between Marketing, IT, Analytics, Creative, and Data to prioritize high-impact initiatives.
- Acted as the bridge between marketing and engineering (MarEngg), translating business requirements into technical user stories with clear acceptance criteria.
- Wrote epics and user stories for the development of campaign management, driving stakeholder alignment and faster iteration.
Motion RecruitmentMarTech Product Manager
Nov. 2023 - Apr. 2024Project Name: LendingClub - Led cross-functional strategy sessions between Marketing, IT, Analytics, Creative, and Data to prioritize high-impact initiatives.
- Acted as the bridge between marketing and engineering (MarEngg), translating business requirements into technical user stories with clear acceptance criteria.
- Wrote epics and user stories for the development of campaign management, driving stakeholder alignment and faster iteration.
Zenni OpticalCRM Marketing Operations Manager
Mar. 2022 - Sep. 2023Novato, California, United States- Developed SOP for US and Canada email and SMS campaigns.
- Efficiently routed and approved emails, adhering to timelines.
- Executed CRM strategy, including segmentation and testing.
- Maintained strict QA and compliance standards.
- Collaborated across teams for alignment.
- Managed vendor relationships and optimized partnerships.
- Designed mobile-responsive consumer emails.
- Tracked campaign performance and executed testing.
- Led email platform transition with minimal disruption.
- Documented marketing operations and created an email archive.
Zenni OpticalCRM Marketing Operations Specialist
Sep. 2020 - Mar. 2022Novato, California, United States- Developed SOP for emails and SMS, streamlined approval processes.
- Executed CRM strategy, emphasizing segmentation, testing, and quality assurance.
- Ensured cross-functional alignment and creative consistency.
- Managed third-party relationships and vendor partnerships.
- Designed and improved mobile-responsive consumer emails.
- Oversaw content and messaging for triggered campaigns.
- Tracked campaign performance via post-mortems and reviews.
- Conducted A/B and multivariate testing to optimize messaging.
TiVoDemand Generation Manager - B2C
Nov. 2017 - Sep. 2020San Francisco Bay Area- Monitored send time data and adjusted marketing campaigns, resulting in a 10% increase in opens.
- Tracked key metrics and provided analytics and strategic suggestions for marketing initiatives.
- Documented meeting minutes and facilitated follow-up.
- Developed retention-focused programs like Monthly Newsletters.
- Collaborated with the Creative Team on design strategies.
- Coordinated projects between multiple departments and tracked efforts on various dashboards.
TiVoMarketing Analyst
Mar. 2016 - Nov. 2017San Jose, CA- Designed, implemented, and monitored consumer emails for continuous improvement.
- Identified and developed coding requirements for email creation, including mobile responsiveness and cross-platform functionality, increasing click-through rates.
- Established project milestones and prepared all team members to meet aggressive deadlines.
- Converted creative mockups into HTML and CSS for email sends.
- Researched new technologies and software packages for use in email projects.
- Promptly tracked key metrics and developed spreadsheets and data models to guide marketing initiatives.
KMurry DesignsFreelance Graphic Designer
Aug. 2011 - Mar. 2020San Francisco Bay Area- Developed creative design for marketing packages, print materials, brochures, banners, and signs.
- Gathered and defined requirements, established scopes, and managed project milestones.
- Designed website layouts, templates, and unique branded looks.
- Contributed design ideas and employed design fundamentals.
- Presented mockups and collected feedback for adjustments.
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