City In Motion Dance Theater. Inc.School Director
May. 2015 - Jun. 2017Kansas City, Missouri AreaLeader of City in Motion School of Dance, a 30-year organization that fosters a welcoming, noncompetitive home for Kansas Citians of all ages who want to learn any of a number of forms of dance, including ballet, hip hop, jazz, modern, tap, and numerous other ethnic and specialty styles. Develops class schedules to accommodate community and teacher needs that includes 30+ classes per week of 12 different types of movement and dance for 500+ students per year. Includes financial management of the Dance School as well as development of marketing campaigns including social media, website content, email, and outreach to raise awareness about the School of Dance as well as City in Motion Dance Theater. ► Developed annual giving plan that includes #givingtuesday and end of year campaigns.
► Exceeded fundraising goals by 36%
► Evaluated procedures and streamlined processes leading to a 384% increase in net revenue.
► Increased social media presence and Facebook “Likes” by 32%.
► 78% increase in student enrollment.